Google Ads Campaigns in Cullinan
More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can reach them utterly easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.
Cullinan – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers in imitation of the give in a sharp time and thanks to questioning tools we can optimize the campaign for that reason that it could bring maximum further at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved next the back of various campaigns such as e.g. regular search engine campaigns and much more radical display or even intellectual shopping campaigns.
The advantage of Google Ads ads higher than the satisfactory method of promotion is its immense configurability and the possibility to precisely check the effects. In the deed of good enough forms such as the press, or the television or press, we have at our disposal a limited set of investigative data upon their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific bureau of recipients are as a consequence not impressive.
In Google Ads campaigns, we can believe to be who exactly we want to endeavor our ads to, or we can even pronounce at what period they are to be displayed. For example, we can set sights on ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time like they have period to browse the internet. No form of usual promotion offers such possibilities to define a aspire group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the buy can be finalised.
We are dealing taking into consideration a constantly growing part of the e-commerce announce in consumer shopping and not only. This trend does not seem to alter and while conventional shopping will probably stay like us, online shopping will certainly have a larger share. Currently, we are dealing taking into consideration a in endeavor of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large action of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come occurring with the keep for and we inauguration such a disquiet for your store, your product will act out the search list of the customer keen in purchasing a truth product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a easy and no question effective method.
Shopping campaigns are a type of promotion, recommended to every online collection and e-commerce businesses, regardless of the industry. We cooperate later than online stores later than a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rude development of the Internet, it is hard to be number 1 in Google search results, but as soon as you configure a search campaign, you do not have to worry therefore much virtually the long-term and complicated SEO operation, as the effects are visible in bill to at once.
Where reach search ads display?
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks in financial credit to only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results upon Google
- Above the organic search results upon Google
Ad types:
- Above the organic search results upon Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks more or less only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the expose of a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of trouble addressed to online stores, because they help promote goods by providing Internet users with specific information. If you have your online store, then thanks to this type of campaign you can push your products on the Internet. It will allow you to reach thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched stir uphill opinion recipients
- Easy objective of costs!
- Easy campaign meting out in poster terms Advanced analytics to verify and supplement the mood of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to achieve the goals we chose. They permit advertisers to have effective entrance to anything Google Ads resources under a single campaign. By launching a proceed campaign, we reach a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are nearby as part of this excite will with be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as skillfully as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and develop a broader situation strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in swap places on the websites. This is a agreed popular method of advertising. If your point toward is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases vigilance and builds the company’s image along with users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will bump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
Why attain you obsession a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir up can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is practicable to pick specific wish groups and intend the ad to specific recipients
- Very truthful analytical data enable great optimisation of parameters around costs
- They have a significant impact upon recipients and can drastically mass sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a wide group of users.
How reach Video Campaigns work?
- Ad bumpers
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an enthusiastic way to growth the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the user does not matter here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with assistance about the visited website
- The user leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a official Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their move forward by managing their campaigns.
We also hold certificates confirming our skills and experience in the dome of Google Ads!
The acknowledged effects of the campaign are achieved thanks to the proper configuration of the stir up itself, as well as analytics, which we attach to examine the results and to optimise in view of that as to shorten the costs of the disturb while obtaining augmented results. We after that have experience following campaigns from our own e-commerce projects, so this is the issue we know agreed well.
Contact us and allow us Begin cooperation!
For people who run a business in Cullinan – we have favourable terms of cooperation.
With us, you will accumulation your coverage and acquire more customers!
Ask us for details.
