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Google Ads Campaigns in Daphne - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Daphne

We offer Google Ads campaigns for consumers from the city of Daphne. If you direct to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for appealing products or services. Thanks to Google Ads campaigns, you can reach them very easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.

Daphne – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers following the have the funds for in a terse time and thanks to rational tools we can optimize the campaign fittingly that it could bring maximum relieve at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved next the back up of various campaigns such as e.g. regular search engine campaigns and much more modern display or even intellectual shopping campaigns.

The advantage of Google Ads ads more than the customary method of promotion is its immense configurability and the possibility to precisely check the effects. In the proceedings of gratifying forms such as the press, or the television or press, we have at our disposal a limited set of questioning data on their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific bureau of recipients are in addition to not impressive.

In Google Ads campaigns, we can judge who exactly we want to plan our ads to, or we can even announce at what grow old they are to be displayed. For example, we can seek ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time subsequently they have period to browse the internet. No form of normal promotion offers such possibilities to clarify a point group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and pro directly to the product on your website, where the purchase can be finalised.

We are dealing once a constantly growing share of the e-commerce shout out in consumer shopping and not only. This trend does not seem to fiddle with and while received shopping will probably stay with us, online shopping will unquestionably have a larger share. Currently, we are dealing considering a in reality large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large charity of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your present and we start such a stir up for your store, your product will put on an act the search list of the customer keen in purchasing a perfect product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a easy and no question effective method.

Shopping campaigns are a type of promotion, recommended to every online store and e-commerce businesses, regardless of the industry. We cooperate considering online stores bearing in mind a diversified range of products, from groceries to electronic gadgets. It does not concern what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively hope the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current quick development of the Internet, it is hard to be number 1 in Google search results, but taking into account you configure a search campaign, you do not have to worry appropriately much more or less the long-term and complicated SEO operation, as the effects are visible approximately at once.

 

 
Where accomplish search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks roughly speaking only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks nearly only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked behind a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of rouse addressed to online stores, because they back up promote goods by providing Internet users subsequent to specific information. If you have your online store, then thanks to this type of campaign you can present your products upon the Internet. It will permit you to achieve thousands of other customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched disquiet recipients
  • Easy campaign processing in poster terms
    Advanced analytics to assert and append the feel of ads displayed
    Increased sales effectiveness
  • Easy dream of costs!

3. Performance campaigns

This is a new type of campaign, used to reach the goals we chose. They allow advertisers to have effective entry to whatever Google Ads resources under a single campaign. By launching a statute campaign, we attain a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are open as ration of this advocate will moreover be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader thing strategy
  • Increased value of the conversion rate, as capably as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in substitute places upon the websites. This is a extremely popular method of advertising. If your strive for is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will buildup significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases awareness and builds the company’s image among users
 
Why attain you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted toss around can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video accomplice apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is feasible to select specific ambition groups and wish the ad to specific recipients
  • Very precise analytical data enable great optimisation of parameters roughly speaking costs
  • They have a significant impact on recipients and can drastically lump sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a wide group of users.
 
How attain Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an full of zip way to enlargement the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising message and the location of the website that has been visited by the user does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with recommendation about the visited website
  3. The user leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a certified Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their press on by managing their campaigns.

We also sustain certificates confirming our skills and experience in the arena of Google Ads!

 

 

The traditional effects of the campaign are achieved thanks to the proper configuration of the stir up itself, as skillfully as analytics, which we attach to examine the results and to optimise so as to shorten the costs of the toss around while obtaining improved results. We then have experience like campaigns from our own e-commerce projects, so this is the matter we know unquestionably well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Daphne – we have favourable terms of cooperation.

With us, you will accumulation your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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