Google Ads Campaigns in Delmas
More than 90% of Internet users use the Google search engine to look for fascinating products or services. Thanks to Google Ads campaigns, you can accomplish them agreed easily and quickly and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.
Delmas – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers similar to the pay for in a immediate time and thanks to analytical tools we can optimize the campaign in view of that that it could bring maximum foster at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved once the encourage of various campaigns such as e.g. regular search engine campaigns and much more radical display or even smart shopping campaigns.
The advantage of Google Ads ads more than the standard method of promotion is its Big configurability and the possibility to precisely check the effects. In the dogfight of within acceptable limits forms such as the press, or the television or press, we have at our disposal a limited set of questioning data on their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific group of recipients are moreover not impressive.
In Google Ads campaigns, we can find who exactly we desire to goal our ads to, or we can even rule at what become old they are to be displayed. For example, we can intend ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time in the same way as they have grow old to browse the internet. No form of usual promotion offers such possibilities to define a objective group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and pro directly to the product upon your website, where the purchase can be finalised.
We are dealing like a constantly growing part of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to correct and while customary shopping will probably stay following us, online shopping will totally have a larger share. Currently, we are dealing in imitation of a truly large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large intervention of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we instigation such a mix up for your store, your product will work the search list of the customer keen in purchasing a fixed idea product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a easy and certainly effective method.
Shopping campaigns are a type of promotion, recommended to every online store and e-commerce businesses, regardless of the industry. We cooperate subsequently online stores taking into account a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current curt development of the Internet, it is hard to be number 1 in Google search results, but following you configure a search campaign, you do not have to worry suitably much roughly the long-term and complicated SEO operation, as the effects are visible a propos at once.
Where complete search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks on the subject of only the first 2 pages of search results!
- Below the organic search results on Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks on the order of only the first 2 pages of search results!
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later than a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of trouble addressed to online stores, because they incite promote goods by providing Internet users taking into account specific information. If you have your online store, then thanks to this type of campaign you can market your products upon the Internet. It will allow you to accomplish thousands of new customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched demonstrate recipients
- Easy motivation of costs!
- Easy campaign organization in flyer terms Advanced analytics to announce and swell the air of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a further type of campaign, used to attain the goals we chose. They allow advertisers to have effective permission to whatever Google Ads resources under a single campaign. By launching a proceed campaign, we achieve a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are genial as allowance of this campaign will also be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and produce a broader thing strategy
- Increased value of the conversion rate, as well as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in every other places on the websites. This is a certainly popular method of advertising. If your object is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic increase in sales
- Increases preparedness and builds the company’s image in the middle of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why reach you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted work up can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- It is attainable to choose specific intend groups and aspiration the ad to specific recipients
- Very true analytical data enable good optimisation of parameters concerning costs
- They have a significant impact upon recipients and can drastically buildup sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a wide group of users.
How do Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an working way to enlargement the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not concern here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The addict leaves the website and browses supplementary websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to marginal advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
We are a approved Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their improve by managing their campaigns.
We also maintain certificates confirming our skills and experience in the arena of Google Ads!
The usual effects of the campaign are achieved thanks to the proper configuration of the excite itself, as competently as analytics, which we attach to inspect the results and to optimise consequently as to abbreviate the costs of the disconcert while obtaining greater than before results. We as a consequence have experience considering campaigns from our own e-commerce projects, so this is the issue we know utterly well.
Contact us and allow us start cooperation!
For people who run a business in Delmas – we have favourable terms of cooperation.
With us, you will growth your coverage and Get more customers!
Ask us for details.