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Google Ads Campaigns in Diddell - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Diddell

We offer Google Ads campaigns for consumers from the city of Diddell. If you point to occupy a tall position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for glamorous products or services. Thanks to Google Ads campaigns, you can achieve them no question easily and quickly and thanks to Google Analytics we can analyse our target society and the effectiveness of a campaign.

Diddell – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers subsequent to the provide in a immediate time and thanks to diagnostic tools we can optimize the campaign therefore that it could bring maximum assistance at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved behind the back of various campaigns such as e.g. regular search engine campaigns and much more innovative display or even smart shopping campaigns.

The advantage of Google Ads ads exceeding the normal method of promotion is its enormous configurability and the possibility to precisely check the effects. In the exploit of suitable forms such as the press, or the television or press, we have at our disposal a limited set of systematic data on their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific bureau of recipients are in addition to not impressive.

In Google Ads campaigns, we can regard as being who exactly we want to goal our ads to, or we can even find at what time they are to be displayed. For example, we can direct ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time in the sky of they have grow old to browse the internet. No form of acknowledged promotion offers such possibilities to define a wish group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product on your website, where the purchase can be finalised.

We are dealing subsequently a constantly growing ration of the e-commerce publicize in consumer shopping and not only. This trend does not seem to amend and while established shopping will probably stay past us, online shopping will unquestionably have a larger share. Currently, we are dealing when a in reality large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large activity of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your provide and we establishment such a shake up for your store, your product will achievement the search list of the customer curious in purchasing a answer product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a easy and definitely effective method.

Shopping campaigns are a type of promotion, recommended to all online stock and e-commerce businesses, regardless of the industry. We cooperate when online stores later than a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively desire the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current brusque development of the Internet, it is difficult to be number 1 in Google search results, but similar to you configure a search campaign, you do not have to worry consequently much more or less the long-term and complicated SEO operation, as the effects are visible roughly at once.

 

 
Where realize search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks more or less only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks roughly only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked taking into consideration a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of work up addressed to online stores, because they back up promote goods by providing Internet users like specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products on the Internet. It will allow you to accomplish thousands of extra customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched stir uphill opinion recipients
  • Easy campaign handing out in personal ad terms
    Advanced analytics to assert and augment the environment of ads displayed
    Increased sales effectiveness
  • Easy drive of costs!

3. Performance campaigns

This is a additional type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective right of entry to all Google Ads resources under a single campaign. By launching a work campaign, we attain a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are available as allowance of this work up will in addition to be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader thing strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternative places on the websites. This is a extremely popular method of advertising. If your take aim is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will buildup significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image accompanied by users
 
Why complete you habit a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted trouble can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is possible to pick specific mean groups and plan the ad to specific recipients
  • Very true analytical data enable great optimisation of parameters just about costs
  • They have a significant impact on recipients and can drastically addition sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a broad group of users.
 
How pull off Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an operational way to deposit the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the user does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with counsel about the visited website
  3. The user leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a endorsed Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their loan by managing their campaigns.

We also support certificates confirming our skills and experience in the ground of Google Ads!

 

 

The normal effects of the campaign are achieved thanks to the proper configuration of the work up itself, as competently as analytics, which we attach to inspect the results and to optimise appropriately as to cut the costs of the disquiet while obtaining enlarged results. We along with have experience gone campaigns from our own e-commerce projects, so this is the issue we know enormously well.

Contact us and let us start cooperation!

 

For people who run a business in Diddell – we have favourable terms of cooperation.

With us, you will addition your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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