Google Ads Campaigns in Dothan
We offer Google Ads campaigns for consumers from the city of Dothan. If you seek to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to look for charming products or services. Thanks to Google Ads campaigns, you can attain them unconditionally easily and speedily and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.
Dothan – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers taking into account the find the grant for in a short time and thanks to analytical tools we can optimize the campaign thus that it could bring maximum further at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved like the back up of various campaigns such as e.g. regular search engine campaigns and much more militant display or even smart shopping campaigns.
The advantage of Google Ads ads higher than the satisfactory method of promotion is its immense configurability and the possibility to precisely check the effects. In the battle of agreeable forms such as the press, or the television or press, we have at our disposal a limited set of diagnostic data on their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific organization of recipients are in addition to not impressive.
In Google Ads campaigns, we can regard as being who exactly we desire to objective our ads to, or we can even pronounce at what era they are to be displayed. For example, we can goal ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time in the tune of they have period to browse the internet. No form of standard promotion offers such possibilities to clarify a target group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and plus directly to the product upon your website, where the buy can be finalised.
We are dealing similar to a constantly growing part of the e-commerce announce in consumer shopping and not only. This trend does not seem to correct and while traditional shopping will probably stay behind us, online shopping will definitely have a larger share. Currently, we are dealing next a in endeavor of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large intervention of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we initiation such a rouse for your store, your product will deed the search list of the customer keen in purchasing a firm product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a easy and entirely effective method.
Shopping campaigns are a type of promotion, recommended to every online amassing and e-commerce businesses, regardless of the industry. We cooperate subsequently online stores next a diversified range of products, from groceries to electronic gadgets. It does not concern what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rapid development of the Internet, it is difficult to be number 1 in Google search results, but similar to you configure a search campaign, you do not have to worry suitably much virtually the long-term and complicated SEO operation, as the effects are visible in the region of at once.
Where do search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks regarding only the first 2 pages of search results!
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks just about only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked following a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of excite addressed to online stores, because they put up to promote goods by providing Internet users afterward specific information. If you have your online store, then thanks to this type of campaign you can announce your products on the Internet. It will allow you to reach thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched campaign recipients
- Easy campaign direction in billboard terms
Advanced analytics to confirm and augment the tone of ads displayed
Increased sales effectiveness
- Easy aim of costs!
3. Performance campaigns
This is a other type of campaign, used to attain the goals we chose. They permit advertisers to have effective admission to whatever Google Ads resources under a single campaign. By launching a play in campaign, we accomplish a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are understandable as part of this shake up will then be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and manufacture a broader event strategy
- Increased value of the conversion rate, as competently as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in vary places upon the websites. This is a unconditionally popular method of advertising. If your try is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will buildup significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases watchfulness and builds the company’s image in the midst of users
Why attain you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted mix up can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- It is attainable to choose specific aspiration groups and intend the ad to specific recipients
- Very precise analytical data enable great optimisation of parameters roughly costs
- They have a significant impact upon recipients and can drastically accrual sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a wide group of users.
How attain Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display on the websites of Google video partners.
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an involved way to deposit the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the user does not issue here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with information about the visited website
- The addict leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
We are a endorsed Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.
We also Keep certificates confirming our skills and experience in the sports ground of Google Ads!
The conventional effects of the campaign are achieved thanks to the proper configuration of the move around itself, as competently as analytics, which we attach to examine the results and to optimise suitably as to cut the costs of the toss around while obtaining better results. We then have experience subsequent to campaigns from our own e-commerce projects, so this is the situation we know certainly well.
Contact us and allow us Begin cooperation!
For people who run a business in Dothan – we have favourable terms of cooperation.
With us, you will addition your coverage and Get more customers!
Ask us for details.