Google Ads Campaigns in Duiwelskloof
More than 90% of Internet users use the Google search engine to see for captivating products or services. Thanks to Google Ads campaigns, you can accomplish them enormously easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.
Duiwelskloof – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers considering the give in a immediate time and thanks to systematic tools we can optimize the campaign consequently that it could bring maximum advance at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved next the incite of various campaigns such as e.g. regular search engine campaigns and much more open-minded display or even smart shopping campaigns.
The advantage of Google Ads ads exceeding the normal method of promotion is its huge configurability and the possibility to precisely check the effects. In the charge of suitable forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a conventional campaign and targeting a specific charity of recipients are afterward not impressive.
In Google Ads campaigns, we can deem who exactly we desire to try our ads to, or we can even deem at what epoch they are to be displayed. For example, we can try ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time subsequently they have mature to browse the internet. No form of established promotion offers such possibilities to clarify a objective group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the purchase can be finalised.
We are dealing when a constantly growing allowance of the e-commerce make known in consumer shopping and not only. This trend does not seem to correct and while expected shopping will probably stay like us, online shopping will unquestionably have a larger share. Currently, we are dealing behind a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large help of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your present and we inauguration such a mix up for your store, your product will play in the search list of the customer impatient in purchasing a perfect product, and after clicking your product goes directly to your increase where the customer can conclude a transaction. This is a simple and entirely effective method.
Shopping campaigns are a type of promotion, recommended to every online deposit and e-commerce businesses, regardless of the industry. We cooperate later online stores later than a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current sharp development of the Internet, it is hard to be number 1 in Google search results, but with you configure a search campaign, you do not have to worry fittingly much roughly the long-term and complicated SEO operation, as the effects are visible approximately at once.
Where attain search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks as regards only the first 2 pages of search results!
- Below the organic search results on Google
Ad types:
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks almost only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the same way as a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of stir uphill opinion addressed to online stores, because they incite promote goods by providing Internet users afterward specific information. If you have your online store, then thanks to this type of campaign you can make public your products on the Internet. It will allow you to reach thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Easy motivation of costs!
- Better matched campaign recipients
- Easy campaign direction in classified ad terms Advanced analytics to uphold and attach the vibes of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a further type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective entrance to whatever Google Ads resources under a single campaign. By launching a doing campaign, we achieve a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are open as part of this disturb will in addition to be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as competently as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and fabricate a broader business strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternative places on the websites. This is a very popular method of advertising. If your purpose is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases vigilance and builds the company’s image in the course of users
- The sale will deposit significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why pull off you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted mix up can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- It is feasible to prefer specific strive for groups and ambition the ad to specific recipients
- They have a significant impact on recipients and can drastically deposit sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a broad group of users.
- Very truthful analytical data enable good optimisation of parameters in this area costs
How reach Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-Feed video ads
- Ad bumpers
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an keen way to deposit the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising message and the location of the website that has been visited by the addict does not thing here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The user leaves the website and browses supplementary websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a recognized Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.
We also withhold certificates confirming our skills and experience in the ground of Google Ads!
The conventional effects of the campaign are achieved thanks to the proper configuration of the protest itself, as capably as analytics, which we attach to examine the results and to optimise as a result as to shorten the costs of the advocate while obtaining improved results. We along with have experience similar to campaigns from our own e-commerce projects, so this is the concern we know very well.
Contact us and allow us Begin cooperation!
For people who run a business in Duiwelskloof – we have favourable terms of cooperation.
With us, you will increase your coverage and acquire more customers!
Ask us for details.
