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Google Ads Campaigns in Dundee - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Dundee

We offer Google Ads campaigns for consumers from the city of Dundee. If you object to occupy a high position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can accomplish them extremely easily and quickly and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.

Dundee – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers like the present in a sharp time and thanks to logical tools we can optimize the campaign so that it could bring maximum benefits at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved afterward the incite of various campaigns such as e.g. regular search engine campaigns and much more campaigner display or even intellectual shopping campaigns.

The advantage of Google Ads ads more than the normal method of promotion is its Big configurability and the possibility to precisely check the effects. In the exploit of adequate forms such as the press, or the television or press, we have at our disposal a limited set of investigative data on their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific society of recipients are in addition to not impressive.

In Google Ads campaigns, we can adjudicate who exactly we desire to direct our ads to, or we can even deem at what mature they are to be displayed. For example, we can intend ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time taking into consideration they have grow old to browse the internet. No form of standard promotion offers such possibilities to clarify a aspiration group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and pro directly to the product upon your website, where the purchase can be finalised.

We are dealing with a constantly growing part of the e-commerce push in consumer shopping and not only. This trend does not seem to tweak and while established shopping will probably stay similar to us, online shopping will unquestionably have a larger share. Currently, we are dealing bearing in mind a in reality large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large bureau of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the allowance for and we initiation such a protest for your store, your product will play a role the search list of the customer excited in purchasing a fixed idea product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a simple and very effective method.

Shopping campaigns are a type of promotion, recommended to every online addition and e-commerce businesses, regardless of the industry. We cooperate afterward online stores in imitation of a diversified range of products, from groceries to electronic gadgets. It does not concern what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rude development of the Internet, it is difficult to be number 1 in Google search results, but considering you configure a search campaign, you do not have to worry as a result much very nearly the long-term and complicated SEO operation, as the effects are visible in the region of at once.

 

Where reach search ads display?
  • Above the organic search results upon Google
  • Below the organic search results upon Google
  • To Google search network partners
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks something like only the first 2 pages of search results!
Ad types:
  • Above the organic search results upon Google
  • Below the organic search results on Google
  • To Google search network partners

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks with suggestion to only the first 2 pages of search results!

Ad types:
  • Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later than a “Google Ads” label if the ad is displayed to the Partner

2. Shopping campaigns

A type of rouse addressed to online stores, because they put going on to promote goods by providing Internet users taking into consideration specific information. If you have your online store, then thanks to this type of campaign you can market your products on the Internet. It will allow you to accomplish thousands of supplementary customers.

Source: support.google.com/google-ads
What are the advantages of a Shopping Campaign?
  • Easy motivation of costs!
  • Increased coverage of your offer upon the Internet
  • Better matched excite recipients
  • Easy campaign government in poster terms Advanced analytics to acknowledge and tote up the feel of ads displayed Increased sales effectiveness

3. Performance campaigns

This is a additional type of campaign, used to reach the goals we chose. They allow advertisers to have effective access to anything Google Ads resources under a single campaign. By launching a fake campaign, we achieve a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are comprehensible as allowance of this shake up will in addition to be helpful.

It is worth choosing Performance campaigns for:
  • Increased value of the conversion rate, as with ease as increased value of the basket
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader event strategy

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in rotate places upon the websites. This is a totally popular method of advertising. If your intend is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
Why is it worth choosing a Display campaign?
  • The sale will buildup significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic bump in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image among users
 
Why do you habit a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted mix up can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video assistant apps and videos.

 

Why it is worth creating Video Campaigns?
  • It is feasible to prefer specific point groups and set sights on the ad to specific recipients
  • Very exact analytical data enable good optimisation of parameters on the order of costs
  • They have a significant impact upon recipients and can drastically lump sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a broad group of users.
How pull off Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • Outstream ads
  • In-Feed video ads
Of which Outstream Ads are ads that display on the websites of Google video partners.

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an operating way to bump the sale.

Types of remarketing:
  • Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the addict does not situation here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with counsel about the visited website
  3. The user leaves the website and browses further websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a certified Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their onslaught by managing their campaigns.

We also support certificates confirming our skills and experience in the ring of Google Ads!

 

 

The usual effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as skillfully as analytics, which we attach to inspect the results and to optimise appropriately as to shorten the costs of the advocate while obtaining enlarged results. We furthermore have experience once campaigns from our own e-commerce projects, so this is the event we know categorically well.

Contact us and let us Begin cooperation!

 

For people who run a business in Dundee – we have favourable terms of cooperation.

With us, you will bump your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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