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Google Ads Campaigns in Dunwoody Junction - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Dunwoody Junction

We offer Google Ads campaigns for consumers from the city of Dunwoody Junction. If you ambition to occupy a high position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can accomplish them certainly easily and quickly and thanks to Google Analytics we can analyse our target outfit and the effectiveness of a campaign.

Dunwoody Junction – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers next the offer in a gruff time and thanks to methodical tools we can optimize the campaign appropriately that it could bring maximum minister to at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved taking into account the help of various campaigns such as e.g. regular search engine campaigns and much more forward looking display or even smart shopping campaigns.

The advantage of Google Ads ads on zenith of the conventional method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the court case of customary forms such as the press, or the television or press, we have at our disposal a limited set of analytical data on their effectiveness. The possibilities of configuring such a usual campaign and targeting a specific intervention of recipients are furthermore not impressive.

In Google Ads campaigns, we can regard as being who exactly we desire to point toward our ads to, or we can even deem at what grow old they are to be displayed. For example, we can take aim ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time bearing in mind they have time to browse the internet. No form of customary promotion offers such possibilities to clarify a aspire group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and pro directly to the product on your website, where the buy can be finalised.

We are dealing later a constantly growing allocation of the e-commerce make known in consumer shopping and not only. This trend does not seem to change and while conventional shopping will probably stay once us, online shopping will unconditionally have a larger share. Currently, we are dealing taking into consideration a in fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large help of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we commencement such a stir for your store, your product will play in the search list of the customer eager in purchasing a resolved product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a simple and agreed effective method.

Shopping campaigns are a type of promotion, recommended to all online deposit and e-commerce businesses, regardless of the industry. We cooperate with online stores subsequently a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively get-up-and-go the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rushed development of the Internet, it is difficult to be number 1 in Google search results, but similar to you configure a search campaign, you do not have to worry as a result much more or less the long-term and complicated SEO operation, as the effects are visible almost at once.

 

 
Where reach search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks as regards only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks around only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked past a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of stir up addressed to online stores, because they back up promote goods by providing Internet users next specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products on the Internet. It will permit you to accomplish thousands of extra customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched work up recipients
  • Easy campaign government in personal ad terms
    Advanced analytics to pronounce and tote up the environment of ads displayed
    Increased sales effectiveness
  • Easy aim of costs!

3. Performance campaigns

This is a additional type of campaign, used to reach the goals we chose. They permit advertisers to have effective access to whatever Google Ads resources under a single campaign. By launching a do its stuff campaign, we attain a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are within reach as share of this disturb will furthermore be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and develop a broader concern strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in exchange places upon the websites. This is a extremely popular method of advertising. If your plan is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic bump in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases awareness and builds the company’s image among users
 
Why accomplish you craving a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted rouse can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video partner in crime apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is doable to pick specific target groups and intend the ad to specific recipients
  • Very correct analytical data enable good optimisation of parameters concerning costs
  • They have a significant impact on recipients and can drastically accumulation sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a wide group of users.
 
How realize Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an dynamic way to accrual the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the user does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The user leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to different advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a qualified Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their enhance by managing their campaigns.

We also withhold certificates confirming our skills and experience in the ring of Google Ads!

 

 

The customary effects of the campaign are achieved thanks to the proper configuration of the stir in the air opinion itself, as capably as analytics, which we attach to inspect the results and to optimise suitably as to cut the costs of the excite while obtaining augmented results. We moreover have experience afterward campaigns from our own e-commerce projects, so this is the matter we know totally well.

Contact us and let us Begin cooperation!

 

For people who run a business in Dunwoody Junction – we have favourable terms of cooperation.

With us, you will layer your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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