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Google Ads Campaigns in Dunwoody - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Dunwoody

We offer Google Ads campaigns for consumers from the city of Dunwoody. If you aspiration to occupy a tall position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for fascinating products or services. Thanks to Google Ads campaigns, you can reach them unconditionally easily and speedily and thanks to Google Analytics we can analyse our target outfit and the effectiveness of a campaign.

Dunwoody – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers with the pay for in a rapid time and thanks to analytical tools we can optimize the campaign suitably that it could bring maximum further at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved once the incite of various campaigns such as e.g. regular search engine campaigns and much more unbiased display or even intellectual shopping campaigns.

The advantage of Google Ads ads higher than the conventional method of promotion is its vast configurability and the possibility to precisely check the effects. In the clash of tolerable forms such as the press, or the television or press, we have at our disposal a limited set of methodical data upon their effectiveness. The possibilities of configuring such a conventional campaign and targeting a specific action of recipients are along with not impressive.

In Google Ads campaigns, we can pronounce who exactly we desire to direct our ads to, or we can even declare at what period they are to be displayed. For example, we can aspiration ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time later they have get older to browse the internet. No form of received promotion offers such possibilities to clarify a intend group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and help directly to the product upon your website, where the purchase can be finalised.

We are dealing in imitation of a constantly growing portion of the e-commerce market in consumer shopping and not only. This trend does not seem to regulate and while acknowledged shopping will probably stay when us, online shopping will completely have a larger share. Currently, we are dealing past a in try of fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large organization of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have enough money and we foundation such a protest for your store, your product will take action the search list of the customer keen in purchasing a unlimited product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a easy and very effective method.

Shopping campaigns are a type of promotion, recommended to all online collection and e-commerce businesses, regardless of the industry. We cooperate taking into account online stores later than a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current sudden development of the Internet, it is difficult to be number 1 in Google search results, but past you configure a search campaign, you do not have to worry correspondingly much just about the long-term and complicated SEO operation, as the effects are visible almost at once.

 

 
Where accomplish search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks all but only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks with hint to only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked bearing in mind a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of trouble addressed to online stores, because they help promote goods by providing Internet users considering specific information. If you have your online store, then thanks to this type of campaign you can puff your products on the Internet. It will allow you to reach thousands of supplementary customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched trouble recipients
  • Easy campaign government in billboard terms
    Advanced analytics to confirm and complement the vibes of ads displayed
    Increased sales effectiveness
  • Easy goal of costs!

3. Performance campaigns

This is a supplementary type of campaign, used to achieve the goals we chose. They permit advertisers to have effective permission to everything Google Ads resources under a single campaign. By launching a play-act campaign, we attain a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are comprehensible as allocation of this raise a fuss will moreover be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader issue strategy
  • Increased value of the conversion rate, as capably as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in interchange places on the websites. This is a agreed popular method of advertising. If your aspire is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image in the course of users
 
Why complete you craving a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is practicable to choose specific aspire groups and want the ad to specific recipients
  • Very correct analytical data enable great optimisation of parameters something like costs
  • They have a significant impact on recipients and can drastically growth sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a wide group of users.
 
How get Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an practicing way to layer the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the addict does not issue here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with suggestion about the visited website
  3. The addict leaves the website and browses further websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to marginal advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a recognized Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their develop by managing their campaigns.

We also retain certificates confirming our skills and experience in the arena of Google Ads!

 

 

The expected effects of the campaign are achieved thanks to the proper configuration of the stir up itself, as well as analytics, which we attach to examine the results and to optimise correspondingly as to shorten the costs of the trouble while obtaining enlarged results. We along with have experience bearing in mind campaigns from our own e-commerce projects, so this is the business we know no question well.

Contact us and let us Begin cooperation!

 

For people who run a business in Dunwoody – we have favourable terms of cooperation.

With us, you will increase your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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