Google Ads Campaigns in Durban
More than 90% of Internet users use the Google search engine to see for enthralling products or services. Thanks to Google Ads campaigns, you can accomplish them definitely easily and quickly and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.
Durban – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers taking into account the find the maintenance for in a gruff time and thanks to logical tools we can optimize the campaign for that reason that it could bring maximum further at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved later than the urge on of various campaigns such as e.g. regular search engine campaigns and much more protester display or even smart shopping campaigns.
The advantage of Google Ads ads over the adequate method of promotion is its immense configurability and the possibility to precisely check the effects. In the conflict of enjoyable forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a received campaign and targeting a specific group of recipients are as well as not impressive.
In Google Ads campaigns, we can find who exactly we desire to objective our ads to, or we can even decide at what epoch they are to be displayed. For example, we can aspiration ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time subsequently they have mature to browse the internet. No form of standard promotion offers such possibilities to define a point group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product on your website, where the buy can be finalised.
We are dealing like a constantly growing allowance of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to amend and while standard shopping will probably stay in the same way as us, online shopping will totally have a larger share. Currently, we are dealing in the sky of a really large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large activity of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we start such a excite for your store, your product will work the search list of the customer excited in purchasing a perfect product, and after clicking your product goes directly to your deposit where the customer can conclude a transaction. This is a easy and very effective method.
Shopping campaigns are a type of promotion, recommended to all online increase and e-commerce businesses, regardless of the industry. We cooperate subsequent to online stores considering a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively purpose the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rapid development of the Internet, it is hard to be number 1 in Google search results, but behind you configure a search campaign, you do not have to worry therefore much roughly the long-term and complicated SEO operation, as the effects are visible regarding at once.
Where complete search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks on the subject of only the first 2 pages of search results!
Ad types:
- Above the organic search results on Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks roughly only the first 2 pages of search results!
Ad types:
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked as soon as a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of disturb addressed to online stores, because they help promote goods by providing Internet users similar to specific information. If you have your online store, then thanks to this type of campaign you can publicize your products on the Internet. It will permit you to attain thousands of new customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched disquiet recipients
- Easy motivation of costs!
- Easy campaign management in poster terms Advanced analytics to confirm and add up the tone of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to achieve the goals we chose. They allow advertisers to have effective entrance to whatever Google Ads resources under a single campaign. By launching a feat campaign, we attain a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are understandable as portion of this disturb will then be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as well as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and fabricate a broader concern strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternating places upon the websites. This is a definitely popular method of advertising. If your aspiration is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Increases awareness and builds the company’s image among users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why complete you craving a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted trouble can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically layer sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a broad group of users.
- It is feasible to prefer specific take aim groups and point toward the ad to specific recipients
- Very correct analytical data enable good optimisation of parameters on the order of costs
How attain Video Campaigns work?
- Outstream ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an in action way to buildup the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the addict does not business here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with information about the visited website
- The addict leaves the website and browses new websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a certified Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their development by managing their campaigns.
We also hold certificates confirming our skills and experience in the auditorium of Google Ads!
The traditional effects of the campaign are achieved thanks to the proper configuration of the raise a fuss itself, as well as analytics, which we attach to inspect the results and to optimise therefore as to shorten the costs of the demonstrate while obtaining improved results. We then have experience in imitation of campaigns from our own e-commerce projects, so this is the event we know definitely well.
Contact us and let us Begin cooperation!
For people who run a business in Durban – we have favourable terms of cooperation.
With us, you will deposit your coverage and acquire more customers!
Ask us for details.
