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Google Ads Campaigns in East Lake-Orient Park - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in East Lake-Orient Park

We offer Google Ads campaigns for consumers from the city of East Lake-Orient Park. If you direct to occupy a high position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for attractive products or services. Thanks to Google Ads campaigns, you can accomplish them certainly easily and quickly and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.

East Lake-Orient Park – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers like the offer in a hasty time and thanks to systematic tools we can optimize the campaign as a result that it could bring maximum support at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved in the same way as the put stirring to of various campaigns such as e.g. regular search engine campaigns and much more avant-garde display or even smart shopping campaigns.

The advantage of Google Ads ads higher than the customary method of promotion is its immense configurability and the possibility to precisely check the effects. In the battle of adequate forms such as the press, or the television or press, we have at our disposal a limited set of questioning data on their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific charity of recipients are furthermore not impressive.

In Google Ads campaigns, we can judge who exactly we want to point our ads to, or we can even regard as being at what grow old they are to be displayed. For example, we can want ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time as soon as they have times to browse the internet. No form of standard promotion offers such possibilities to clarify a direct group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and plus directly to the product upon your website, where the buy can be finalised.

We are dealing later a constantly growing ration of the e-commerce push in consumer shopping and not only. This trend does not seem to regulate and while usual shopping will probably stay considering us, online shopping will extremely have a larger share. Currently, we are dealing as soon as a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large help of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we commencement such a toss around for your store, your product will behave the search list of the customer eager in purchasing a answer product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a simple and utterly effective method.

Shopping campaigns are a type of promotion, recommended to all online addition and e-commerce businesses, regardless of the industry. We cooperate considering online stores next a diversified range of products, from groceries to electronic gadgets. It does not matter what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current hasty development of the Internet, it is difficult to be number 1 in Google search results, but considering you configure a search campaign, you do not have to worry consequently much not quite the long-term and complicated SEO operation, as the effects are visible on at once.

 

 
Where realize search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks on the order of only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks on the subject of only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked subsequently a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of disturb addressed to online stores, because they urge on promote goods by providing Internet users behind specific information. If you have your online store, then thanks to this type of campaign you can make public your products on the Internet. It will allow you to attain thousands of extra customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched advocate recipients
  • Easy campaign management in flyer terms
    Advanced analytics to assert and affix the vibes of ads displayed
    Increased sales effectiveness
  • Easy dream of costs!

3. Performance campaigns

This is a other type of campaign, used to achieve the goals we chose. They allow advertisers to have effective entrance to all Google Ads resources under a single campaign. By launching a perform campaign, we achieve a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to attain to as portion of this disquiet will then be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader thing strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in swing places upon the websites. This is a certainly popular method of advertising. If your intention is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image in the course of users
 
Why reach you habit a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted demonstrate can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video accomplice apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is practicable to prefer specific want groups and purpose the ad to specific recipients
  • Very exact analytical data enable good optimisation of parameters in this area costs
  • They have a significant impact on recipients and can drastically growth sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a wide group of users.
 
How accomplish Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an in action way to layer the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the addict does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The addict leaves the website and browses additional websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a ascribed Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.

We also hold certificates confirming our skills and experience in the ring of Google Ads!

 

 

The expected effects of the campaign are achieved thanks to the proper configuration of the mix up itself, as with ease as analytics, which we attach to examine the results and to optimise consequently as to edit the costs of the shake up while obtaining bigger results. We furthermore have experience taking into account campaigns from our own e-commerce projects, so this is the situation we know totally well.

Contact us and let us start cooperation!

 

For people who run a business in East Lake-Orient Park – we have favourable terms of cooperation.

With us, you will enlargement your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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