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Google Ads Campaigns in East Massapequa - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in East Massapequa

We offer Google Ads campaigns for consumers from the city of East Massapequa. If you strive for to occupy a high position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for enthralling products or services. Thanks to Google Ads campaigns, you can reach them totally easily and quickly and thanks to Google Analytics we can analyse our target society and the effectiveness of a campaign.

East Massapequa – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers in imitation of the provide in a rapid time and thanks to systematic tools we can optimize the campaign therefore that it could bring maximum advance at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved subsequent to the support of various campaigns such as e.g. regular search engine campaigns and much more open-minded display or even intellectual shopping campaigns.

The advantage of Google Ads ads over the tolerable method of promotion is its vast configurability and the possibility to precisely check the effects. In the exploit of satisfactory forms such as the press, or the television or press, we have at our disposal a limited set of systematic data upon their effectiveness. The possibilities of configuring such a established campaign and targeting a specific help of recipients are plus not impressive.

In Google Ads campaigns, we can adjudicate who exactly we desire to intention our ads to, or we can even rule at what time they are to be displayed. For example, we can point ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time taking into account they have era to browse the internet. No form of time-honored promotion offers such possibilities to clarify a take aim group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product on your website, where the buy can be finalised.

We are dealing taking into consideration a constantly growing allocation of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to tweak and while normal shopping will probably stay following us, online shopping will agreed have a larger share. Currently, we are dealing taking into account a really large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large activity of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we instigation such a campaign for your store, your product will affect the search list of the customer eager in purchasing a resolution product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a simple and agreed effective method.

Shopping campaigns are a type of promotion, recommended to all online amassing and e-commerce businesses, regardless of the industry. We cooperate subsequently online stores later than a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively hope the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current quick development of the Internet, it is difficult to be number 1 in Google search results, but as soon as you configure a search campaign, you do not have to worry fittingly much very nearly the long-term and complicated SEO operation, as the effects are visible roughly at once.

 

 
Where realize search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks regarding only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks approximately only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of demonstrate addressed to online stores, because they back promote goods by providing Internet users as soon as specific information. If you have your online store, then thanks to this type of campaign you can publicize your products on the Internet. It will permit you to reach thousands of extra customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched move around recipients
  • Easy campaign admin in billboard terms
    Advanced analytics to uphold and put in the character of ads displayed
    Increased sales effectiveness
  • Easy goal of costs!

3. Performance campaigns

This is a further type of campaign, used to achieve the goals we chose. They permit advertisers to have effective access to whatever Google Ads resources under a single campaign. By launching a play a part campaign, we attain a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are manageable as allowance of this raise a fuss will next be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader issue strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in different places upon the websites. This is a unquestionably popular method of advertising. If your aspire is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic increase in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image in the course of users
 
Why attain you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted demonstrate can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video partner in crime apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is practicable to prefer specific purpose groups and aspiration the ad to specific recipients
  • Very perfect analytical data enable good optimisation of parameters all but costs
  • They have a significant impact upon recipients and can drastically layer sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a broad group of users.
 
How complete Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an working way to layer the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the user does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with recommendation about the visited website
  3. The user leaves the website and browses further websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a endorsed Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.

We also withhold certificates confirming our skills and experience in the showground of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the disconcert itself, as well as analytics, which we attach to examine the results and to optimise in view of that as to condense the costs of the disturb while obtaining improved results. We also have experience subsequently campaigns from our own e-commerce projects, so this is the situation we know no question well.

Contact us and let us start cooperation!

 

For people who run a business in East Massapequa – we have favourable terms of cooperation.

With us, you will addition your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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