Google Ads Campaigns in East Palo Alto
We offer Google Ads campaigns for consumers from the city of East Palo Alto. If you aspire to occupy a high position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can accomplish them unquestionably easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.
East Palo Alto – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers with the manage to pay for in a rapid time and thanks to investigative tools we can optimize the campaign thus that it could bring maximum benefits at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved later than the assist of various campaigns such as e.g. regular search engine campaigns and much more advanced display or even intellectual shopping campaigns.
The advantage of Google Ads ads beyond the suitable method of promotion is its immense configurability and the possibility to precisely check the effects. In the raid of gratifying forms such as the press, or the television or press, we have at our disposal a limited set of questioning data on their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific action of recipients are as well as not impressive.
In Google Ads campaigns, we can rule who exactly we want to intention our ads to, or we can even adjudicate at what epoch they are to be displayed. For example, we can seek ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time like they have get older to browse the internet. No form of expected promotion offers such possibilities to define a strive for group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the purchase can be finalised.
We are dealing behind a constantly growing allowance of the e-commerce spread around in consumer shopping and not only. This trend does not seem to correct and while customary shopping will probably stay later than us, online shopping will definitely have a larger share. Currently, we are dealing in the make public of a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large bureau of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the child support for and we opening such a shake up for your store, your product will discharge duty the search list of the customer interested in purchasing a truth product, and after clicking your product goes directly to your store where the customer can conclude a transaction. This is a simple and completely effective method.
Shopping campaigns are a type of promotion, recommended to all online growth and e-commerce businesses, regardless of the industry. We cooperate with online stores in imitation of a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current unexpected development of the Internet, it is hard to be number 1 in Google search results, but gone you configure a search campaign, you do not have to worry consequently much not quite the long-term and complicated SEO operation, as the effects are visible not in the distance off from at once.
Where accomplish search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks just about only the first 2 pages of search results!
Ad types:
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks with suggestion to only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked past a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of advocate addressed to online stores, because they assist promote goods by providing Internet users once specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products upon the Internet. It will permit you to achieve thousands of further customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched shake up recipients
- Easy campaign government in flyer terms
Advanced analytics to announce and count the atmosphere of ads displayed
Increased sales effectiveness - Easy goal of costs!
3. Performance campaigns
This is a additional type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective entry to whatever Google Ads resources under a single campaign. By launching a comport yourself campaign, we reach a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to use as allowance of this shake up will after that be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and manufacture a broader business strategy
- Increased value of the conversion rate, as skillfully as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternative places upon the websites. This is a definitely popular method of advertising. If your intention is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will deposit significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases awareness and builds the company’s image in the midst of users
Why accomplish you need a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted excite can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- It is realistic to pick specific purpose groups and aspiration the ad to specific recipients
- Very true analytical data enable good optimisation of parameters roughly speaking costs
- They have a significant impact upon recipients and can drastically mass sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising preparedness among a broad group of users.
How pull off Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an in force way to layer the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the user does not issue here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The user leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
Our competences:
The traditional effects of the campaign are achieved thanks to the proper configuration of the stir itself, as with ease as analytics, which we attach to examine the results and to optimise so as to shorten the costs of the disconcert while obtaining augmented results. We with have experience afterward campaigns from our own e-commerce projects, so this is the event we know no question well.
Contact us and allow us start cooperation!
For people who run a business in East Palo Alto – we have favourable terms of cooperation.
With us, you will addition your coverage and acquire more customers!
Ask us for details.