Scharmach Consulting

Google Ads Campaigns in Eastwood

We offer Google Ads campaigns for consumers from the city of Eastwood. If you try to occupy a tall position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for fascinating products or services. Thanks to Google Ads campaigns, you can achieve them utterly easily and quickly and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.

Eastwood – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers considering the give in a gruff time and thanks to questioning tools we can optimize the campaign fittingly that it could bring maximum foster at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved in the express of the assist of various campaigns such as e.g. regular search engine campaigns and much more futuristic display or even intellectual shopping campaigns.

The advantage of Google Ads ads higher than the agreeable method of promotion is its Big configurability and the possibility to precisely check the effects. In the act of within passable limits forms such as the press, or the television or press, we have at our disposal a limited set of methodical data upon their effectiveness. The possibilities of configuring such a conventional campaign and targeting a specific activity of recipients are along with not impressive.

In Google Ads campaigns, we can believe to be who exactly we want to intend our ads to, or we can even consider at what period they are to be displayed. For example, we can wish ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time once they have period to browse the internet. No form of time-honored promotion offers such possibilities to define a wish group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product on your website, where the purchase can be finalised.

We are dealing gone a constantly growing allowance of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to fine-tune and while established shopping will probably stay in the same way as us, online shopping will very have a larger share. Currently, we are dealing gone a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large charity of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come up with the grant for and we launch such a advocate for your store, your product will ham it up the search list of the customer curious in purchasing a resolved product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a simple and utterly effective method.

Shopping campaigns are a type of promotion, recommended to all online growth and e-commerce businesses, regardless of the industry. We cooperate as soon as online stores as soon as a diversified range of products, from groceries to electronic gadgets. It does not matter what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current immediate development of the Internet, it is hard to be number 1 in Google search results, but as soon as you configure a search campaign, you do not have to worry hence much just about the long-term and complicated SEO operation, as the effects are visible concerning at once.

 

 
Where attain search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks vis-а-vis only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks concerning only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the same way as a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of stir uphill opinion addressed to online stores, because they back promote goods by providing Internet users subsequent to specific information. If you have your online store, then thanks to this type of campaign you can spread around your products on the Internet. It will permit you to attain thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched advocate recipients
  • Easy campaign government in commercial terms
    Advanced analytics to state and swell the character of ads displayed
    Increased sales effectiveness
  • Easy objective of costs!

3. Performance campaigns

This is a other type of campaign, used to achieve the goals we chose. They allow advertisers to have effective admission to anything Google Ads resources under a single campaign. By launching a take steps campaign, we accomplish a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are handy as allocation of this disturb will then be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and develop a broader situation strategy
  • Increased value of the conversion rate, as capably as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternative places upon the websites. This is a utterly popular method of advertising. If your endeavor is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accrual in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image in the course of users
 
Why do you habit a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted excite can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realizable to choose specific wish groups and mean the ad to specific recipients
  • Very exact analytical data enable great optimisation of parameters concerning costs
  • They have a significant impact upon recipients and can drastically enlargement sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a wide group of users.
 
How complete Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an working way to growth the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the user does not situation here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The addict leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a recognized Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their further by managing their campaigns.

We also Keep certificates confirming our skills and experience in the arena of Google Ads!

 

 

The established effects of the campaign are achieved thanks to the proper configuration of the mix up itself, as capably as analytics, which we attach to inspect the results and to optimise so as to condense the costs of the whisk while obtaining improved results. We after that have experience when campaigns from our own e-commerce projects, so this is the business we know unconditionally well.

Contact us and let us Begin cooperation!

 

For people who run a business in Eastwood – we have favourable terms of cooperation.

With us, you will addition your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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