Google Ads Campaigns in Eden Glen
More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can accomplish them agreed easily and quickly and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.
Eden Glen – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers taking into account the have enough money in a quick time and thanks to methodical tools we can optimize the campaign as a result that it could bring maximum promote at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved in imitation of the back up of various campaigns such as e.g. regular search engine campaigns and much more advocate display or even intellectual shopping campaigns.
The advantage of Google Ads ads more than the satisfactory method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the exploit of adequate forms such as the press, or the television or press, we have at our disposal a limited set of systematic data on their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific work of recipients are next not impressive.
In Google Ads campaigns, we can adjudicate who exactly we desire to wish our ads to, or we can even decide at what grow old they are to be displayed. For example, we can aspiration ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time gone they have become old to browse the internet. No form of usual promotion offers such possibilities to define a point group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product upon your website, where the buy can be finalised.
We are dealing like a constantly growing allocation of the e-commerce publicize in consumer shopping and not only. This trend does not seem to fiddle with and while conventional shopping will probably stay with us, online shopping will no question have a larger share. Currently, we are dealing subsequently a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large charity of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come up with the allowance for and we creation such a mix up for your store, your product will undertaking the search list of the customer excited in purchasing a unmodified product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a easy and enormously effective method.
Shopping campaigns are a type of promotion, recommended to all online addition and e-commerce businesses, regardless of the industry. We cooperate in the same way as online stores later than a diversified range of products, from groceries to electronic gadgets. It does not business what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current quick development of the Internet, it is hard to be number 1 in Google search results, but taking into account you configure a search campaign, you do not have to worry in view of that much practically the long-term and complicated SEO operation, as the effects are visible more or less at once.
Where do search ads display?
- Above the organic search results on Google
- To Google search network partners
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks on only the first 2 pages of search results!
- Below the organic search results on Google
Ad types:
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks going on for only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in imitation of a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of stir up opinion addressed to online stores, because they back up promote goods by providing Internet users gone specific information. If you have your online store, then thanks to this type of campaign you can promote your products on the Internet. It will permit you to attain thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Easy objective of costs!
- Increased coverage of your offer on the Internet
- Better matched toss around recipients
- Easy campaign meting out in personal ad terms Advanced analytics to acknowledge and count the tone of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a additional type of campaign, used to achieve the goals we chose. They permit advertisers to have effective entry to everything Google Ads resources under a single campaign. By launching a feign campaign, we reach a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are understandable as allocation of this stir up will furthermore be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as capably as increased value of the basket
- Well-developed statistics helping analyse effectiveness and fabricate a broader event strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in exchange places on the websites. This is a totally popular method of advertising. If your strive for is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
- Increases vigilance and builds the company’s image in the course of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why do you obsession a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted rouse can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- It is doable to select specific wish groups and intention the ad to specific recipients
- Very true analytical data enable great optimisation of parameters re costs
- They have a significant impact on recipients and can drastically growth sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a broad group of users.
How get Video Campaigns work?
- In-Feed video ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an working way to deposit the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising message and the location of the website that has been visited by the user does not concern here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The user leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to different advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a credited Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their enhancement by managing their campaigns.
We also support certificates confirming our skills and experience in the dome of Google Ads!
The acknowledged effects of the campaign are achieved thanks to the proper configuration of the disquiet itself, as skillfully as analytics, which we attach to inspect the results and to optimise so as to edit the costs of the disquiet while obtaining greater than before results. We moreover have experience taking into consideration campaigns from our own e-commerce projects, so this is the event we know entirely well.
Contact us and let us Begin cooperation!
For people who run a business in Eden Glen – we have favourable terms of cooperation.
With us, you will accumulation your coverage and Get more customers!
Ask us for details.
