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Google Ads Campaigns in Ekangala - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Ekangala

We offer Google Ads campaigns for consumers from the city of Ekangala. If you point to occupy a tall position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for captivating products or services. Thanks to Google Ads campaigns, you can accomplish them extremely easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.

Ekangala – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers taking into account the present in a terse time and thanks to investigative tools we can optimize the campaign hence that it could bring maximum utility at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved taking into account the support of various campaigns such as e.g. regular search engine campaigns and much more futuristic display or even smart shopping campaigns.

The advantage of Google Ads ads more than the welcome method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the prosecution of gratifying forms such as the press, or the television or press, we have at our disposal a limited set of systematic data upon their effectiveness. The possibilities of configuring such a received campaign and targeting a specific society of recipients are furthermore not impressive.

In Google Ads campaigns, we can rule who exactly we desire to try our ads to, or we can even judge at what mature they are to be displayed. For example, we can direct ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time considering they have era to browse the internet. No form of customary promotion offers such possibilities to define a intend group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product upon your website, where the buy can be finalised.

We are dealing later than a constantly growing allocation of the e-commerce publicize in consumer shopping and not only. This trend does not seem to correct and while established shopping will probably stay next us, online shopping will unconditionally have a larger share. Currently, we are dealing considering a in reality large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large work of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the keep for and we introduction such a demonstrate for your store, your product will show the search list of the customer excited in purchasing a unchangeable product, and after clicking your product goes directly to your buildup where the customer can conclude a transaction. This is a simple and categorically effective method.

Shopping campaigns are a type of promotion, recommended to every online stock and e-commerce businesses, regardless of the industry. We cooperate in the reveal of online stores in imitation of a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rude development of the Internet, it is difficult to be number 1 in Google search results, but when you configure a search campaign, you do not have to worry consequently much not quite the long-term and complicated SEO operation, as the effects are visible roughly at once.

 

Where complete search ads display?
  • Above the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks on the order of only the first 2 pages of search results!
  • To Google search network partners
  • Below the organic search results on Google
Ad types:
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks all but only the first 2 pages of search results!

Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked next a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of excite addressed to online stores, because they put in the works to promote goods by providing Internet users next specific information. If you have your online store, then thanks to this type of campaign you can announce your products upon the Internet. It will allow you to reach thousands of other customers.

Source: support.google.com/google-ads
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched work up recipients
  • Easy campaign direction in flyer terms Advanced analytics to assert and add together the mood of ads displayed Increased sales effectiveness
  • Easy dream of costs!

3. Performance campaigns

This is a additional type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective access to all Google Ads resources under a single campaign. By launching a play in campaign, we attain a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are simple as allocation of this raise a fuss will along with be helpful.

It is worth choosing Performance campaigns for:
  • Increased value of the conversion rate, as with ease as increased value of the basket
  • Well-developed statistics helping analyse effectiveness and fabricate a broader business strategy
  • Increased number of customers making a conversion

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternating places upon the websites. This is a entirely popular method of advertising. If your intention is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
Why is it worth choosing a Display campaign?
  • Increases attentiveness and builds the company’s image in the midst of users
  • The sale will lump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic mass in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
 
Why realize you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted trouble can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video partner apps and videos.

 

Why it is worth creating Video Campaigns?
  • They have a significant impact upon recipients and can drastically accrual sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a broad group of users.
  • It is practicable to prefer specific aspiration groups and endeavor the ad to specific recipients
  • Very exact analytical data enable great optimisation of parameters concerning costs
How attain Video Campaigns work?
  • Skippable in-stream ads
  • Ad bumpers
  • Non-skippable in-stream ads
  • In-Feed video ads
  • Outstream ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an operational way to deposit the sale.

Types of remarketing:
  • Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the addict does not situation here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with suggestion about the visited website
  3. The user leaves the website and browses other websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to different advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a ascribed Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their enhancement by managing their campaigns.

We also hold certificates confirming our skills and experience in the arena of Google Ads!

 

 

The normal effects of the campaign are achieved thanks to the proper configuration of the stir in the air opinion itself, as with ease as analytics, which we attach to inspect the results and to optimise correspondingly as to edit the costs of the stir while obtaining augmented results. We as well as have experience past campaigns from our own e-commerce projects, so this is the issue we know utterly well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Ekangala – we have favourable terms of cooperation.

With us, you will lump your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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