Google Ads Campaigns in El Segundo
We offer Google Ads campaigns for consumers from the city of El Segundo. If you try to occupy a tall position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to see for fascinating products or services. Thanks to Google Ads campaigns, you can achieve them totally easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.
El Segundo – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers bearing in mind the give in a unexpected time and thanks to investigative tools we can optimize the campaign therefore that it could bring maximum utility at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved next the help of various campaigns such as e.g. regular search engine campaigns and much more ahead of its time display or even smart shopping campaigns.
The advantage of Google Ads ads greater than the adequate method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the stroke of agreeable forms such as the press, or the television or press, we have at our disposal a limited set of methodical data on their effectiveness. The possibilities of configuring such a conventional campaign and targeting a specific outfit of recipients are next not impressive.
In Google Ads campaigns, we can believe to be who exactly we want to set sights on our ads to, or we can even believe to be at what times they are to be displayed. For example, we can objective ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time as soon as they have epoch to browse the internet. No form of established promotion offers such possibilities to define a aspire group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the buy can be finalised.
We are dealing past a constantly growing allowance of the e-commerce shout from the rooftops in consumer shopping and not only. This trend does not seem to tweak and while conventional shopping will probably stay with us, online shopping will agreed have a larger share. Currently, we are dealing taking into consideration a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large intervention of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the child maintenance for and we establishment such a mix up for your store, your product will exploit the search list of the customer enthusiastic in purchasing a truth product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a easy and totally effective method.
Shopping campaigns are a type of promotion, recommended to every online increase and e-commerce businesses, regardless of the industry. We cooperate considering online stores in imitation of a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current terse development of the Internet, it is hard to be number 1 in Google search results, but subsequent to you configure a search campaign, you do not have to worry hence much more or less the long-term and complicated SEO operation, as the effects are visible roughly at once.
Where reach search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks in the region of only the first 2 pages of search results!
Ad types:
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks regarding only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked when a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of stir addressed to online stores, because they incite promote goods by providing Internet users in the expose of specific information. If you have your online store, then thanks to this type of campaign you can make public your products on the Internet. It will allow you to accomplish thousands of further customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched raise a fuss recipients
- Easy campaign giving out in public notice terms
Advanced analytics to uphold and enlarge the atmosphere of ads displayed
Increased sales effectiveness - Easy purpose of costs!
3. Performance campaigns
This is a other type of campaign, used to reach the goals we chose. They permit advertisers to have effective permission to whatever Google Ads resources under a single campaign. By launching a fake campaign, we reach a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are user-friendly as allowance of this stir up opinion will along with be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and manufacture a broader business strategy
- Increased value of the conversion rate, as competently as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in swap places on the websites. This is a agreed popular method of advertising. If your point toward is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic enlargement in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases preparedness and builds the company’s image in the midst of users
Why accomplish you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted whisk can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- It is viable to prefer specific wish groups and point the ad to specific recipients
- Very truthful analytical data enable good optimisation of parameters vis-а-vis costs
- They have a significant impact on recipients and can drastically increase sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a wide group of users.
How pull off Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising notice to those Internet users who have already visited our website. It is an dynamic way to addition the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising statement and the location of the website that has been visited by the addict does not event here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The addict leaves the website and browses new websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a recognized Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their expansion by managing their campaigns.
We also retain certificates confirming our skills and experience in the dome of Google Ads!
The expected effects of the campaign are achieved thanks to the proper configuration of the stir up itself, as well as analytics, which we attach to inspect the results and to optimise appropriately as to cut the costs of the protest while obtaining greater than before results. We in addition to have experience behind campaigns from our own e-commerce projects, so this is the business we know very well.
Contact us and let us start cooperation!
For people who run a business in El Segundo – we have favourable terms of cooperation.
With us, you will addition your coverage and acquire more customers!
Ask us for details.
