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Google Ads Campaigns in eMkhomazi - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in eMkhomazi

We offer Google Ads campaigns for consumers from the city of eMkhomazi. If you seek to occupy a high position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for interesting products or services. Thanks to Google Ads campaigns, you can reach them extremely easily and speedily and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.

eMkhomazi – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers as soon as the have enough money in a brusque time and thanks to reasoned tools we can optimize the campaign so that it could bring maximum benefits at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved like the support of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even smart shopping campaigns.

The advantage of Google Ads ads higher than the usual method of promotion is its vast configurability and the possibility to precisely check the effects. In the court case of tolerable forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a conventional campaign and targeting a specific help of recipients are afterward not impressive.

In Google Ads campaigns, we can rule who exactly we desire to seek our ads to, or we can even judge at what mature they are to be displayed. For example, we can direct ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time similar to they have times to browse the internet. No form of expected promotion offers such possibilities to clarify a seek group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and lead directly to the product upon your website, where the purchase can be finalised.

We are dealing taking into account a constantly growing allocation of the e-commerce announce in consumer shopping and not only. This trend does not seem to amend and while received shopping will probably stay once us, online shopping will enormously have a larger share. Currently, we are dealing like a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large activity of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we inauguration such a campaign for your store, your product will doing the search list of the customer keen in purchasing a given product, and after clicking your product goes directly to your store where the customer can conclude a transaction. This is a easy and certainly effective method.

Shopping campaigns are a type of promotion, recommended to every online hoard and e-commerce businesses, regardless of the industry. We cooperate taking into account online stores subsequently a diversified range of products, from groceries to electronic gadgets. It does not event what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively determination the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current brusque development of the Internet, it is difficult to be number 1 in Google search results, but later you configure a search campaign, you do not have to worry fittingly much roughly the long-term and complicated SEO operation, as the effects are visible in this area at once.

 

Where reach search ads display?
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks roughly only the first 2 pages of search results!
  • Below the organic search results upon Google
  • Above the organic search results on Google
  • To Google search network partners
Ad types:
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks all but only the first 2 pages of search results!

Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked bearing in mind a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of move around addressed to online stores, because they back promote goods by providing Internet users in imitation of specific information. If you have your online store, then thanks to this type of campaign you can present your products on the Internet. It will permit you to accomplish thousands of supplementary customers.

Source: support.google.com/google-ads
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Easy drive of costs!
  • Better matched excite recipients
  • Easy campaign presidency in billboard terms Advanced analytics to sustain and swell the setting of ads displayed Increased sales effectiveness

3. Performance campaigns

This is a supplementary type of campaign, used to reach the goals we chose. They permit advertisers to have effective permission to whatever Google Ads resources under a single campaign. By launching a acquit yourself campaign, we achieve a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are available as allowance of this toss around will then be helpful.

It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Increased value of the conversion rate, as capably as increased value of the basket
  • Well-developed statistics helping analyse effectiveness and fabricate a broader event strategy

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternative places upon the websites. This is a enormously popular method of advertising. If your wish is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
Why is it worth choosing a Display campaign?
  • Increases watchfulness and builds the company’s image among users
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accrual in sales
 
Why attain you dependence a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disquiet can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video partner apps and videos.

 

Why it is worth creating Video Campaigns?
  • They have a significant impact upon recipients and can drastically accrual sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a broad group of users.
  • It is doable to prefer specific take aim groups and intention the ad to specific recipients
  • Very exact analytical data enable great optimisation of parameters vis-а-vis costs
How do Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Outstream ads
  • Ad bumpers
  • In-Feed video ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an in force way to mass the sale.

Types of remarketing:
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
  • Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not issue here
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with suggestion about the visited website
  3. The user leaves the website and browses other websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a recognized Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.

We also support certificates confirming our skills and experience in the dome of Google Ads!

 

 

The received effects of the campaign are achieved thanks to the proper configuration of the excite itself, as well as analytics, which we attach to examine the results and to optimise therefore as to shorten the costs of the demonstrate while obtaining enlarged results. We with have experience considering campaigns from our own e-commerce projects, so this is the event we know certainly well.

Contact us and let us start cooperation!

 

For people who run a business in eMkhomazi – we have favourable terms of cooperation.

With us, you will growth your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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