Google Ads Campaigns in Empangeni
More than 90% of Internet users use the Google search engine to look for captivating products or services. Thanks to Google Ads campaigns, you can reach them agreed easily and speedily and thanks to Google Analytics we can analyse our target society and the effectiveness of a campaign.
Empangeni – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers following the meet the expense of in a short time and thanks to questioning tools we can optimize the campaign so that it could bring maximum facilitate at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved in the tone of the incite of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even smart shopping campaigns.
The advantage of Google Ads ads beyond the gratifying method of promotion is its Big configurability and the possibility to precisely check the effects. In the warfare of normal forms such as the press, or the television or press, we have at our disposal a limited set of diagnostic data upon their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific bureau of recipients are as a consequence not impressive.
In Google Ads campaigns, we can pronounce who exactly we desire to intend our ads to, or we can even pronounce at what epoch they are to be displayed. For example, we can seek ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time with they have become old to browse the internet. No form of time-honored promotion offers such possibilities to clarify a mean group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product on your website, where the buy can be finalised.
We are dealing subsequently a constantly growing allowance of the e-commerce push in consumer shopping and not only. This trend does not seem to bend and while usual shopping will probably stay past us, online shopping will totally have a larger share. Currently, we are dealing once a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large action of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your present and we foundation such a stir up for your store, your product will affect the search list of the customer eager in purchasing a unquestionable product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a simple and enormously effective method.
Shopping campaigns are a type of promotion, recommended to all online stock and e-commerce businesses, regardless of the industry. We cooperate taking into consideration online stores bearing in mind a diversified range of products, from groceries to electronic gadgets. It does not business what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively purpose the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current sudden development of the Internet, it is hard to be number 1 in Google search results, but in the same way as you configure a search campaign, you do not have to worry as a result much roughly the long-term and complicated SEO operation, as the effects are visible more or less at once.
Where complete search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks not far away off from only the first 2 pages of search results!
Ad types:
- Below the organic search results on Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks nearly only the first 2 pages of search results!
Ad types:
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked considering a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of stir up opinion addressed to online stores, because they back promote goods by providing Internet users taking into consideration specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will permit you to attain thousands of additional customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched disturb recipients
- Easy campaign organization in poster terms Advanced analytics to insist and count up the character of ads displayed Increased sales effectiveness
- Easy dream of costs!
3. Performance campaigns
This is a other type of campaign, used to reach the goals we chose. They allow advertisers to have effective access to whatever Google Ads resources under a single campaign. By launching a perform campaign, we accomplish a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are genial as allocation of this stir will afterward be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as skillfully as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and manufacture a broader matter strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in rotate places on the websites. This is a unquestionably popular method of advertising. If your intention is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic bump in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases preparedness and builds the company’s image among users
Why attain you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted stir can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact on recipients and can drastically lump sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a broad group of users.
- It is viable to choose specific wish groups and direct the ad to specific recipients
- Very perfect analytical data enable great optimisation of parameters vis-а-vis costs
How reach Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an keen way to accumulation the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not matter here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with information about the visited website
- The addict leaves the website and browses supplementary websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to option advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a official Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their enhancement by managing their campaigns.
We also withhold certificates confirming our skills and experience in the arena of Google Ads!
The acknowledged effects of the campaign are achieved thanks to the proper configuration of the toss around itself, as capably as analytics, which we attach to examine the results and to optimise thus as to cut the costs of the trouble while obtaining improved results. We as well as have experience bearing in mind campaigns from our own e-commerce projects, so this is the situation we know categorically well.
Contact us and allow us Begin cooperation!
For people who run a business in Empangeni – we have favourable terms of cooperation.
With us, you will buildup your coverage and Get more customers!
Ask us for details.
