Google Ads Campaigns in eSikhaleni

We offer Google Ads campaigns for consumers from the city of eSikhaleni. If you intention to occupy a tall position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for glamorous products or services. Thanks to Google Ads campaigns, you can accomplish them enormously easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.

eSikhaleni – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers in the tone of the present in a curt time and thanks to questioning tools we can optimize the campaign consequently that it could bring maximum facilitate at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved bearing in mind the incite of various campaigns such as e.g. regular search engine campaigns and much more broadminded display or even intellectual shopping campaigns.

The advantage of Google Ads ads exceeding the okay method of promotion is its enormous configurability and the possibility to precisely check the effects. In the feat of welcome forms such as the press, or the television or press, we have at our disposal a limited set of diagnostic data on their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific outfit of recipients are along with not impressive.

In Google Ads campaigns, we can consider who exactly we want to intention our ads to, or we can even declare at what get older they are to be displayed. For example, we can intend ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time like they have epoch to browse the internet. No form of standard promotion offers such possibilities to define a plan group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and help directly to the product upon your website, where the purchase can be finalised.

We are dealing when a constantly growing share of the e-commerce make public in consumer shopping and not only. This trend does not seem to fine-tune and while traditional shopping will probably stay subsequently us, online shopping will unconditionally have a larger share. Currently, we are dealing following a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large organization of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have the funds for and we establishment such a disquiet for your store, your product will feign the search list of the customer keen in purchasing a unconditional product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a easy and unconditionally effective method.

Shopping campaigns are a type of promotion, recommended to every online gathering and e-commerce businesses, regardless of the industry. We cooperate as soon as online stores like a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively desire the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current sharp development of the Internet, it is hard to be number 1 in Google search results, but in the express of you configure a search campaign, you do not have to worry suitably much roughly the long-term and complicated SEO operation, as the effects are visible not far away off from at once.

 

Where attain search ads display?
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks in credit to only the first 2 pages of search results!
  • To Google search network partners
  • Below the organic search results upon Google
  • Above the organic search results upon Google
Ad types:
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks nearly only the first 2 pages of search results!

Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked similar to a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

type of stir uphill opinion addressed to online stores, because they back up promote goods by providing Internet users taking into account specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will permit you to accomplish thousands of supplementary customers.

Source: support.google.com/google-ads
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Easy desire of costs!
  • Better matched protest recipients
  • Easy campaign executive in classified ad terms Advanced analytics to confirm and put in the vibes of ads displayed Increased sales effectiveness

3. Performance campaigns

This is a supplementary type of campaign, used to reach the goals we chose. They permit advertisers to have effective entry to everything Google Ads resources under a single campaign. By launching a achievement campaign, we attain a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are clear as share of this disquiet will plus be helpful.

It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Increased value of the conversion rate, as capably as increased value of the basket
  • Well-developed statistics helping analyse effectiveness and build a broader concern strategy

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternative places on the websites. This is a unconditionally popular method of advertising. If your plan is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
Why is it worth choosing a Display campaign?
  • The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
  • Increases preparedness and builds the company’s image in the middle of users
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
 
Why complete you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir uphill opinion can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video partner apps and videos.

 

Why it is worth creating Video Campaigns?
  • It is viable to select specific object groups and goal the ad to specific recipients
  • Very true analytical data enable great optimisation of parameters more or less costs
  • They have a significant impact on recipients and can drastically mass sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a wide group of users.
How accomplish Video Campaigns work?
  • Skippable in-stream ads
  • Ad bumpers
  • Non-skippable in-stream ads
  • In-Feed video ads
  • Outstream ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an working way to accumulation the sale.

Types of remarketing:
  • Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the user does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The user leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a endorsed Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.

We also hold certificates confirming our skills and experience in the auditorium of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the move around itself, as well as analytics, which we attach to examine the results and to optimise in view of that as to cut the costs of the campaign while obtaining improved results. We furthermore have experience later campaigns from our own e-commerce projects, so this is the business we know enormously well.

Contact us and let us Begin cooperation!

 

For people who run a business in eSikhaleni – we have favourable terms of cooperation.

With us, you will lump your coverage and Get more customers!

Ask us for details.