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Google Ads Campaigns in Euclid - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Euclid

We offer Google Ads campaigns for consumers from the city of Euclid. If you endeavor to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for enthralling products or services. Thanks to Google Ads campaigns, you can reach them unquestionably easily and speedily and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.

Euclid – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers considering the pay for in a short time and thanks to critical tools we can optimize the campaign suitably that it could bring maximum sustain at a minimal expense. Using Google Ads, we can implement specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved like the urge on of various campaigns such as e.g. regular search engine campaigns and much more modern display or even smart shopping campaigns.

The advantage of Google Ads ads exceeding the conventional method of promotion is its huge configurability and the possibility to precisely check the effects. In the achievement of customary forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data upon their effectiveness. The possibilities of configuring such a received campaign and targeting a specific help of recipients are afterward not impressive.

In Google Ads campaigns, we can find who exactly we desire to intention our ads to, or we can even regard as being at what epoch they are to be displayed. For example, we can intention ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time in the same way as they have era to browse the internet. No form of received promotion offers such possibilities to clarify a want group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product on your website, where the purchase can be finalised.

We are dealing behind a constantly growing portion of the e-commerce market in consumer shopping and not only. This trend does not seem to alter and while received shopping will probably stay in imitation of us, online shopping will definitely have a larger share. Currently, we are dealing past a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large activity of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the allowance for and we initiation such a disquiet for your store, your product will discharge duty the search list of the customer impatient in purchasing a firm product, and after clicking your product goes directly to your addition where the customer can conclude a transaction. This is a easy and utterly effective method.

Shopping campaigns are a type of promotion, recommended to all online deposit and e-commerce businesses, regardless of the industry. We cooperate later than online stores bearing in mind a diversified range of products, from groceries to electronic gadgets. It does not situation what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current quick development of the Internet, it is difficult to be number 1 in Google search results, but in imitation of you configure a search campaign, you do not have to worry correspondingly much practically the long-term and complicated SEO operation, as the effects are visible vis-а-vis at once.

 

 
Where accomplish search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks vis-а-vis only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks concerning only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked when a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of protest addressed to online stores, because they urge on promote goods by providing Internet users as soon as specific information. If you have your online store, then thanks to this type of campaign you can push your products on the Internet. It will permit you to attain thousands of other customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched campaign recipients
  • Easy campaign direction in billboard terms
    Advanced analytics to uphold and swell the mood of ads displayed
    Increased sales effectiveness
  • Easy dream of costs!

3. Performance campaigns

This is a supplementary type of campaign, used to achieve the goals we chose. They permit advertisers to have effective right of entry to anything Google Ads resources under a single campaign. By launching a take steps campaign, we attain a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to reach to as ration of this toss around will furthermore be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and fabricate a broader concern strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in every second places on the websites. This is a unconditionally popular method of advertising. If your take aim is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will lump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic mass in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image in the middle of users
 
Why reach you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted mix up can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is reachable to pick specific wish groups and aspire the ad to specific recipients
  • Very precise analytical data enable great optimisation of parameters as regards costs
  • They have a significant impact on recipients and can drastically growth sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a broad group of users.
 
How realize Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an operational way to addition the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising statement and the location of the website that has been visited by the user does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The addict leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a ascribed Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their move on by managing their campaigns.

We also sustain certificates confirming our skills and experience in the ground of Google Ads!

 

 

The usual effects of the campaign are achieved thanks to the proper configuration of the mix up itself, as competently as analytics, which we attach to inspect the results and to optimise as a result as to cut the costs of the mix up while obtaining bigger results. We moreover have experience in the song of campaigns from our own e-commerce projects, so this is the business we know extremely well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Euclid – we have favourable terms of cooperation.

With us, you will layer your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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