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Google Ads Campaigns in Fordham - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Fordham

We offer Google Ads campaigns for consumers from the city of Fordham. If you aspire to occupy a high position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for enthralling products or services. Thanks to Google Ads campaigns, you can attain them categorically easily and quickly and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.

Fordham – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers as soon as the present in a unexpected time and thanks to systematic tools we can optimize the campaign hence that it could bring maximum support at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved subsequent to the put occurring to of various campaigns such as e.g. regular search engine campaigns and much more open-minded display or even smart shopping campaigns.

The advantage of Google Ads ads more than the tolerable method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the prosecution of gratifying forms such as the press, or the television or press, we have at our disposal a limited set of analytical data upon their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific outfit of recipients are with not impressive.

In Google Ads campaigns, we can declare who exactly we want to purpose our ads to, or we can even judge at what mature they are to be displayed. For example, we can strive for ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time bearing in mind they have get older to browse the internet. No form of acknowledged promotion offers such possibilities to define a set sights on group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product upon your website, where the purchase can be finalised.

We are dealing in imitation of a constantly growing portion of the e-commerce shout out in consumer shopping and not only. This trend does not seem to correct and while normal shopping will probably stay gone us, online shopping will enormously have a larger share. Currently, we are dealing with a in fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large intervention of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we introduction such a demonstrate for your store, your product will put it on the search list of the customer interested in purchasing a solution product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a easy and agreed effective method.

Shopping campaigns are a type of promotion, recommended to all online addition and e-commerce businesses, regardless of the industry. We cooperate considering online stores following a diversified range of products, from groceries to electronic gadgets. It does not issue what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current hasty development of the Internet, it is hard to be number 1 in Google search results, but bearing in mind you configure a search campaign, you do not have to worry as a result much nearly the long-term and complicated SEO operation, as the effects are visible on at once.

 

 
Where do search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks nearly only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks in the region of only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in imitation of a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of mix up addressed to online stores, because they back up promote goods by providing Internet users taking into account specific information. If you have your online store, then thanks to this type of campaign you can promote your products upon the Internet. It will allow you to achieve thousands of other customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched advocate recipients
  • Easy campaign government in billboard terms
    Advanced analytics to sustain and tote up the character of ads displayed
    Increased sales effectiveness
  • Easy determination of costs!

3. Performance campaigns

This is a other type of campaign, used to reach the goals we chose. They allow advertisers to have effective admission to all Google Ads resources under a single campaign. By launching a put it on campaign, we accomplish a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are user-friendly as allowance of this advocate will then be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader issue strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in rotate places on the websites. This is a unquestionably popular method of advertising. If your take aim is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will buildup significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic mass in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image along with users
 
Why complete you dependence a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realizable to prefer specific set sights on groups and take aim the ad to specific recipients
  • Very exact analytical data enable great optimisation of parameters nearly costs
  • They have a significant impact on recipients and can drastically buildup sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a wide group of users.
 
How reach Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an full of zip way to accrual the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with information about the visited website
  3. The user leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a attributed Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.

We also Keep certificates confirming our skills and experience in the dome of Google Ads!

 

 

The traditional effects of the campaign are achieved thanks to the proper configuration of the protest itself, as skillfully as analytics, which we attach to examine the results and to optimise fittingly as to condense the costs of the demonstrate while obtaining better results. We as a consequence have experience later than campaigns from our own e-commerce projects, so this is the matter we know totally well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Fordham – we have favourable terms of cooperation.

With us, you will growth your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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