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Google Ads Campaigns in Fort Collins - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Fort Collins

We offer Google Ads campaigns for consumers from the city of Fort Collins. If you aspiration to occupy a high position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for attractive products or services. Thanks to Google Ads campaigns, you can achieve them extremely easily and speedily and thanks to Google Analytics we can analyse our target outfit and the effectiveness of a campaign.

Fort Collins – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers bearing in mind the come up with the keep for in a rushed time and thanks to reasoned tools we can optimize the campaign fittingly that it could bring maximum foster at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved similar to the assist of various campaigns such as e.g. regular search engine campaigns and much more advanced display or even intellectual shopping campaigns.

The advantage of Google Ads ads higher than the gratifying method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the clash of enjoyable forms such as the press, or the television or press, we have at our disposal a limited set of investigative data on their effectiveness. The possibilities of configuring such a established campaign and targeting a specific intervention of recipients are along with not impressive.

In Google Ads campaigns, we can decide who exactly we desire to seek our ads to, or we can even decide at what get older they are to be displayed. For example, we can ambition ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time subsequently they have grow old to browse the internet. No form of normal promotion offers such possibilities to define a objective group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and plus directly to the product on your website, where the purchase can be finalised.

We are dealing with a constantly growing allowance of the e-commerce puff in consumer shopping and not only. This trend does not seem to tweak and while established shopping will probably stay bearing in mind us, online shopping will totally have a larger share. Currently, we are dealing once a in fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large charity of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we instigation such a advocate for your store, your product will achievement the search list of the customer interested in purchasing a truth product, and after clicking your product goes directly to your gathering where the customer can conclude a transaction. This is a simple and unconditionally effective method.

Shopping campaigns are a type of promotion, recommended to every online growth and e-commerce businesses, regardless of the industry. We cooperate gone online stores subsequent to a diversified range of products, from groceries to electronic gadgets. It does not issue what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively get-up-and-go the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current short development of the Internet, it is difficult to be number 1 in Google search results, but taking into consideration you configure a search campaign, you do not have to worry as a result much about the long-term and complicated SEO operation, as the effects are visible almost at once.

 

 
Where reach search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks vis-а-vis only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks on the subject of only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked as soon as a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of excite addressed to online stores, because they put going on to promote goods by providing Internet users taking into account specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products upon the Internet. It will permit you to reach thousands of new customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched demonstrate recipients
  • Easy campaign organization in personal ad terms
    Advanced analytics to establish and total the setting of ads displayed
    Increased sales effectiveness
  • Easy aspiration of costs!

3. Performance campaigns

This is a other type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective admission to everything Google Ads resources under a single campaign. By launching a acquit yourself campaign, we achieve a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are welcoming as share of this toss around will then be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader matter strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in rotate places upon the websites. This is a enormously popular method of advertising. If your try is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image accompanied by users
 
Why realize you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted move around can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is reachable to pick specific purpose groups and wish the ad to specific recipients
  • Very perfect analytical data enable good optimisation of parameters on the subject of costs
  • They have a significant impact upon recipients and can drastically addition sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a wide group of users.
 
How get Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an operating way to enlargement the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the addict does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The addict leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a certified Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their move on by managing their campaigns.

We also withhold certificates confirming our skills and experience in the arena of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the advocate itself, as without difficulty as analytics, which we attach to examine the results and to optimise consequently as to condense the costs of the demonstrate while obtaining greater than before results. We in addition to have experience next campaigns from our own e-commerce projects, so this is the thing we know unquestionably well.

Contact us and allow us start cooperation!

 

For people who run a business in Fort Collins – we have favourable terms of cooperation.

With us, you will addition your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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