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Google Ads Campaigns in Four Corners - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Four Corners

We offer Google Ads campaigns for consumers from the city of Four Corners. If you point toward to occupy a high position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for glamorous products or services. Thanks to Google Ads campaigns, you can reach them completely easily and speedily and thanks to Google Analytics we can analyse our target organization and the effectiveness of a campaign.

Four Corners – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers similar to the provide in a unexpected time and thanks to systematic tools we can optimize the campaign as a result that it could bring maximum serve at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved like the support of various campaigns such as e.g. regular search engine campaigns and much more forward looking display or even smart shopping campaigns.

The advantage of Google Ads ads greater than the okay method of promotion is its enormous configurability and the possibility to precisely check the effects. In the feat of conventional forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a usual campaign and targeting a specific work of recipients are as a consequence not impressive.

In Google Ads campaigns, we can announce who exactly we want to objective our ads to, or we can even announce at what times they are to be displayed. For example, we can aspire ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time later than they have grow old to browse the internet. No form of established promotion offers such possibilities to clarify a aspire group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product on your website, where the buy can be finalised.

We are dealing subsequent to a constantly growing portion of the e-commerce make known in consumer shopping and not only. This trend does not seem to regulate and while standard shopping will probably stay gone us, online shopping will enormously have a larger share. Currently, we are dealing considering a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large group of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come taking place with the grant for and we creation such a toss around for your store, your product will measure the search list of the customer excited in purchasing a unconditional product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a easy and certainly effective method.

Shopping campaigns are a type of promotion, recommended to every online stock and e-commerce businesses, regardless of the industry. We cooperate next online stores subsequent to a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively hope the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current brusque development of the Internet, it is hard to be number 1 in Google search results, but behind you configure a search campaign, you do not have to worry thus much virtually the long-term and complicated SEO operation, as the effects are visible vis-а-vis at once.

 

 
Where accomplish search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks approaching only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks almost only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked past a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of stir addressed to online stores, because they support promote goods by providing Internet users considering specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will permit you to reach thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched shake up recipients
  • Easy campaign meting out in want ad terms
    Advanced analytics to confirm and include the air of ads displayed
    Increased sales effectiveness
  • Easy aspiration of costs!

3. Performance campaigns

This is a further type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective admission to whatever Google Ads resources under a single campaign. By launching a undertaking campaign, we achieve a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to use as allocation of this whisk will afterward be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader concern strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in substitute places upon the websites. This is a certainly popular method of advertising. If your take aim is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image among users
 
Why complete you need a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted raise a fuss can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video partner in crime apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is attainable to choose specific point groups and direct the ad to specific recipients
  • Very exact analytical data enable great optimisation of parameters re costs
  • They have a significant impact upon recipients and can drastically accrual sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a broad group of users.
 
How reach Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an functioning way to increase the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the addict does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with recommendation about the visited website
  3. The user leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to complementary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a approved Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their go ahead by managing their campaigns.

We also preserve certificates confirming our skills and experience in the pitch of Google Ads!

 

 

The expected effects of the campaign are achieved thanks to the proper configuration of the stir uphill opinion itself, as with ease as analytics, which we attach to examine the results and to optimise appropriately as to abbreviate the costs of the mix up while obtaining bigger results. We then have experience next campaigns from our own e-commerce projects, so this is the matter we know utterly well.

Contact us and let us start cooperation!

 

For people who run a business in Four Corners – we have favourable terms of cooperation.

With us, you will accrual your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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