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Google Ads Campaigns in Frankfort - Scharmach Consulting

Scharmach Consulting


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Google Ads Campaigns in Frankfort

We offer Google Ads campaigns for consumers from the city of Frankfort. If you try to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for attractive products or services. Thanks to Google Ads campaigns, you can attain them very easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.

Frankfort – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers as soon as the offer in a terse time and thanks to systematic tools we can optimize the campaign as a result that it could bring maximum give support to at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved taking into consideration the put happening to of various campaigns such as e.g. regular search engine campaigns and much more open-minded display or even smart shopping campaigns.

The advantage of Google Ads ads beyond the welcome method of promotion is its enormous configurability and the possibility to precisely check the effects. In the suit of tolerable forms such as the press, or the television or press, we have at our disposal a limited set of systematic data upon their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific bureau of recipients are along with not impressive.

In Google Ads campaigns, we can consider who exactly we desire to try our ads to, or we can even consider at what mature they are to be displayed. For example, we can endeavor ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time behind they have times to browse the internet. No form of expected promotion offers such possibilities to clarify a endeavor group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and help directly to the product upon your website, where the purchase can be finalised.

We are dealing later than a constantly growing ration of the e-commerce make known in consumer shopping and not only. This trend does not seem to tweak and while established shopping will probably stay later us, online shopping will unquestionably have a larger share. Currently, we are dealing past a really large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large outfit of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the money for and we foundation such a shake up for your store, your product will perform the search list of the customer excited in purchasing a unchangeable product, and after clicking your product goes directly to your deposit where the customer can conclude a transaction. This is a easy and definitely effective method.

Shopping campaigns are a type of promotion, recommended to all online increase and e-commerce businesses, regardless of the industry. We cooperate subsequently online stores taking into account a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current sudden development of the Internet, it is hard to be number 1 in Google search results, but like you configure a search campaign, you do not have to worry fittingly much not quite the long-term and complicated SEO operation, as the effects are visible just about at once.

 

 
Where do search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks in this area only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks something like only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the heavens of a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of whisk addressed to online stores, because they encourage promote goods by providing Internet users bearing in mind specific information. If you have your online store, then thanks to this type of campaign you can present your products upon the Internet. It will permit you to reach thousands of other customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched work up recipients
  • Easy campaign dispensation in commercial terms
    Advanced analytics to assert and affix the tone of ads displayed
    Increased sales effectiveness
  • Easy determination of costs!

3. Performance campaigns

This is a supplementary type of campaign, used to achieve the goals we chose. They allow advertisers to have effective admission to everything Google Ads resources under a single campaign. By launching a pretense campaign, we attain a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are to hand as allocation of this campaign will as a consequence be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader issue strategy
  • Increased value of the conversion rate, as with ease as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in oscillate places on the websites. This is a enormously popular method of advertising. If your direct is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image among users
 
Why realize you obsession a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted trouble can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is practicable to select specific endeavor groups and mean the ad to specific recipients
  • Very true analytical data enable great optimisation of parameters around costs
  • They have a significant impact on recipients and can drastically accumulation sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a broad group of users.
 
How complete Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an enthusiastic way to addition the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the user does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The user leaves the website and browses other websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a credited Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their develop by managing their campaigns.

We also withhold certificates confirming our skills and experience in the auditorium of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the mix up itself, as competently as analytics, which we attach to examine the results and to optimise appropriately as to shorten the costs of the campaign while obtaining greater than before results. We furthermore have experience bearing in mind campaigns from our own e-commerce projects, so this is the event we know utterly well.

Contact us and let us start cooperation!

 

For people who run a business in Frankfort – we have favourable terms of cooperation.

With us, you will accrual your coverage and Get more customers!

Ask us for details. 


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Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.


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