Google Ads Campaigns in Ga-Kgapane
More than 90% of Internet users use the Google search engine to see for attractive products or services. Thanks to Google Ads campaigns, you can accomplish them very easily and speedily and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.
Ga-Kgapane – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers similar to the offer in a rushed time and thanks to questioning tools we can optimize the campaign in view of that that it could bring maximum relief at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved like the support of various campaigns such as e.g. regular search engine campaigns and much more militant display or even intellectual shopping campaigns.
The advantage of Google Ads ads higher than the adequate method of promotion is its huge configurability and the possibility to precisely check the effects. In the engagement of normal forms such as the press, or the television or press, we have at our disposal a limited set of logical data upon their effectiveness. The possibilities of configuring such a established campaign and targeting a specific organization of recipients are afterward not impressive.
In Google Ads campaigns, we can announce who exactly we desire to strive for our ads to, or we can even adjudicate at what mature they are to be displayed. For example, we can objective ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time in the same way as they have era to browse the internet. No form of traditional promotion offers such possibilities to clarify a ambition group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the purchase can be finalised.
We are dealing subsequent to a constantly growing ration of the e-commerce make public in consumer shopping and not only. This trend does not seem to amend and while conventional shopping will probably stay subsequently us, online shopping will very have a larger share. Currently, we are dealing in the reveal of a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large group of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the child maintenance for and we opening such a trouble for your store, your product will perform the search list of the customer excited in purchasing a resolved product, and after clicking your product goes directly to your accrual where the customer can conclude a transaction. This is a easy and certainly effective method.
Shopping campaigns are a type of promotion, recommended to all online heap and e-commerce businesses, regardless of the industry. We cooperate subsequently online stores once a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current short development of the Internet, it is hard to be number 1 in Google search results, but as soon as you configure a search campaign, you do not have to worry fittingly much not quite the long-term and complicated SEO operation, as the effects are visible more or less at once.
Where pull off search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks as regards only the first 2 pages of search results!
- Below the organic search results on Google
Ad types:
- Below the organic search results on Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks roughly speaking only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked like a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of disturb addressed to online stores, because they support promote goods by providing Internet users taking into account specific information. If you have your online store, then thanks to this type of campaign you can announce your products upon the Internet. It will permit you to reach thousands of further customers.
What are the advantages of a Shopping Campaign?
- Easy determination of costs!
- Increased coverage of your offer on the Internet
- Better matched shake up recipients
- Easy campaign doling out in poster terms Advanced analytics to uphold and tally the vibes of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a further type of campaign, used to achieve the goals we chose. They permit advertisers to have effective permission to all Google Ads resources under a single campaign. By launching a produce an effect campaign, we reach a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are clear as part of this whisk will furthermore be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as competently as increased value of the basket
- Well-developed statistics helping analyse effectiveness and build a broader event strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in interchange places upon the websites. This is a certainly popular method of advertising. If your wish is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases watchfulness and builds the company’s image in the middle of users
- The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why do you craving a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted stir up can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is reachable to prefer specific want groups and set sights on the ad to specific recipients
- Very exact analytical data enable good optimisation of parameters on the subject of costs
- They have a significant impact on recipients and can drastically growth sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising preparedness among a wide group of users.
How get Video Campaigns work?
- In-Feed video ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising notice to those Internet users who have already visited our website. It is an functional way to layer the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not matter here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The user leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a credited Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their improvement by managing their campaigns.
We also support certificates confirming our skills and experience in the dome of Google Ads!
The standard effects of the campaign are achieved thanks to the proper configuration of the protest itself, as skillfully as analytics, which we attach to examine the results and to optimise consequently as to abbreviate the costs of the move around while obtaining enlarged results. We along with have experience like campaigns from our own e-commerce projects, so this is the issue we know extremely well.
Contact us and let us start cooperation!
For people who run a business in Ga-Kgapane – we have favourable terms of cooperation.
With us, you will growth your coverage and acquire more customers!
Ask us for details.