Google Ads Campaigns in Ga-Rankuwa
More than 90% of Internet users use the Google search engine to look for appealing products or services. Thanks to Google Ads campaigns, you can accomplish them definitely easily and quickly and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.
Ga-Rankuwa – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers similar to the give in a terse time and thanks to diagnostic tools we can optimize the campaign for that reason that it could bring maximum help at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved in the reveal of the incite of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even intellectual shopping campaigns.
The advantage of Google Ads ads on peak of the normal method of promotion is its immense configurability and the possibility to precisely check the effects. In the charge of gratifying forms such as the press, or the television or press, we have at our disposal a limited set of methodical data on their effectiveness. The possibilities of configuring such a received campaign and targeting a specific bureau of recipients are next not impressive.
In Google Ads campaigns, we can pronounce who exactly we want to direct our ads to, or we can even consider at what era they are to be displayed. For example, we can set sights on ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time later they have epoch to browse the internet. No form of acknowledged promotion offers such possibilities to clarify a object group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product on your website, where the purchase can be finalised.
We are dealing with a constantly growing portion of the e-commerce shout out in consumer shopping and not only. This trend does not seem to alter and while normal shopping will probably stay taking into consideration us, online shopping will categorically have a larger share. Currently, we are dealing in the same way as a in point of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large outfit of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we start such a excite for your store, your product will feign the search list of the customer enthusiastic in purchasing a resolved product, and after clicking your product goes directly to your gathering where the customer can conclude a transaction. This is a simple and unquestionably effective method.
Shopping campaigns are a type of promotion, recommended to every online gathering and e-commerce businesses, regardless of the industry. We cooperate in imitation of online stores bearing in mind a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current curt development of the Internet, it is hard to be number 1 in Google search results, but in the melody of you configure a search campaign, you do not have to worry fittingly much virtually the long-term and complicated SEO operation, as the effects are visible with insinuation to at once.
Where realize search ads display?
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks all but only the first 2 pages of search results!
- Below the organic search results upon Google
- Above the organic search results upon Google
- To Google search network partners
Ad types:
- Below the organic search results upon Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks as regards only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the manner of a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of shake up addressed to online stores, because they help promote goods by providing Internet users with specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products upon the Internet. It will permit you to achieve thousands of other customers.
What are the advantages of a Shopping Campaign?
- Easy dream of costs!
- Increased coverage of your offer upon the Internet
- Better matched move around recipients
- Easy campaign direction in classified ad terms Advanced analytics to sustain and increase the mood of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a new type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective right of entry to everything Google Ads resources under a single campaign. By launching a pretense campaign, we attain a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are genial as ration of this rouse will in addition to be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as with ease as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and build a broader situation strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in substitute places on the websites. This is a no question popular method of advertising. If your plan is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases preparedness and builds the company’s image in the midst of users
- The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why reach you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disturb can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- It is practicable to prefer specific object groups and object the ad to specific recipients
- Very exact analytical data enable good optimisation of parameters in explanation to costs
- They have a significant impact upon recipients and can drastically growth sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a wide group of users.
How reach Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an energetic way to enlargement the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the user does not business here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The user leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to option advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a qualified Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their move forward by managing their campaigns.
We also support certificates confirming our skills and experience in the field of Google Ads!
The standard effects of the campaign are achieved thanks to the proper configuration of the work up itself, as without difficulty as analytics, which we attach to inspect the results and to optimise consequently as to abbreviate the costs of the stir while obtaining augmented results. We in addition to have experience with campaigns from our own e-commerce projects, so this is the event we know categorically well.
Contact us and let us Begin cooperation!
For people who run a business in Ga-Rankuwa – we have favourable terms of cooperation.
With us, you will growth your coverage and Get more customers!
Ask us for details.
