Scharmach Consulting

Google Ads Campaigns in Gertrude

We offer Google Ads campaigns for consumers from the city of Gertrude. If you aspiration to occupy a high position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for captivating products or services. Thanks to Google Ads campaigns, you can reach them certainly easily and speedily and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.

Gertrude – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers with the find the maintenance for in a terse time and thanks to questioning tools we can optimize the campaign as a result that it could bring maximum foster at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved subsequent to the support of various campaigns such as e.g. regular search engine campaigns and much more innovative display or even smart shopping campaigns.

The advantage of Google Ads ads higher than the agreeable method of promotion is its enormous configurability and the possibility to precisely check the effects. In the fighting of normal forms such as the press, or the television or press, we have at our disposal a limited set of analytical data on their effectiveness. The possibilities of configuring such a conventional campaign and targeting a specific work of recipients are after that not impressive.

In Google Ads campaigns, we can adjudicate who exactly we desire to mean our ads to, or we can even regard as being at what grow old they are to be displayed. For example, we can seek ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time in the same way as they have get older to browse the internet. No form of standard promotion offers such possibilities to define a intention group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product upon your website, where the purchase can be finalised.

We are dealing subsequent to a constantly growing allocation of the e-commerce publicize in consumer shopping and not only. This trend does not seem to fiddle with and while customary shopping will probably stay in imitation of us, online shopping will unconditionally have a larger share. Currently, we are dealing afterward a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large activity of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have the funds for and we establishment such a stir for your store, your product will enactment the search list of the customer interested in purchasing a fixed product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a simple and certainly effective method.

Shopping campaigns are a type of promotion, recommended to all online accrual and e-commerce businesses, regardless of the industry. We cooperate later than online stores next a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current quick development of the Internet, it is difficult to be number 1 in Google search results, but next you configure a search campaign, you do not have to worry correspondingly much more or less the long-term and complicated SEO operation, as the effects are visible in description to at once.

 

 
Where get search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks roughly only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks all but only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked taking into account a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of trouble addressed to online stores, because they encourage promote goods by providing Internet users like specific information. If you have your online store, then thanks to this type of campaign you can puff your products on the Internet. It will allow you to reach thousands of new customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched trouble recipients
  • Easy campaign processing in trailer terms
    Advanced analytics to uphold and increase the quality of ads displayed
    Increased sales effectiveness
  • Easy drive of costs!

3. Performance campaigns

This is a further type of campaign, used to reach the goals we chose. They permit advertisers to have effective entrance to all Google Ads resources under a single campaign. By launching a produce a result campaign, we accomplish a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are friendly as portion of this excite will after that be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader event strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in swap places on the websites. This is a completely popular method of advertising. If your target is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will deposit significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image in the middle of users
 
Why reach you dependence a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted whisk can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is feasible to prefer specific point toward groups and aspiration the ad to specific recipients
  • Very true analytical data enable good optimisation of parameters almost costs
  • They have a significant impact on recipients and can drastically accumulation sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a broad group of users.
 
How complete Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an energetic way to addition the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with opinion about the visited website
  3. The user leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to option advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a endorsed Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their development by managing their campaigns.

We also support certificates confirming our skills and experience in the sports ground of Google Ads!

 

 

The customary effects of the campaign are achieved thanks to the proper configuration of the advocate itself, as skillfully as analytics, which we attach to inspect the results and to optimise fittingly as to edit the costs of the work up while obtaining enlarged results. We also have experience next campaigns from our own e-commerce projects, so this is the business we know agreed well.

Contact us and allow us start cooperation!

 

For people who run a business in Gertrude – we have favourable terms of cooperation.

With us, you will growth your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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