Google Ads Campaigns in Giyani
More than 90% of Internet users use the Google search engine to see for glamorous products or services. Thanks to Google Ads campaigns, you can achieve them totally easily and speedily and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.
Giyani – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers taking into consideration the pay for in a terse time and thanks to rational tools we can optimize the campaign as a result that it could bring maximum advance at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved taking into consideration the encourage of various campaigns such as e.g. regular search engine campaigns and much more highly developed display or even intellectual shopping campaigns.
The advantage of Google Ads ads beyond the satisfactory method of promotion is its huge configurability and the possibility to precisely check the effects. In the case of normal forms such as the press, or the television or press, we have at our disposal a limited set of rational data upon their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific bureau of recipients are after that not impressive.
In Google Ads campaigns, we can decide who exactly we desire to objective our ads to, or we can even find at what era they are to be displayed. For example, we can aspiration ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time in the expose of they have era to browse the internet. No form of time-honored promotion offers such possibilities to clarify a point group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product on your website, where the buy can be finalised.
We are dealing similar to a constantly growing allocation of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to bend and while standard shopping will probably stay in imitation of us, online shopping will no question have a larger share. Currently, we are dealing gone a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large organization of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we launch such a demonstrate for your store, your product will discharge duty the search list of the customer excited in purchasing a conclusive product, and after clicking your product goes directly to your buildup where the customer can conclude a transaction. This is a easy and unquestionably effective method.
Shopping campaigns are a type of promotion, recommended to all online amassing and e-commerce businesses, regardless of the industry. We cooperate afterward online stores bearing in mind a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current hasty development of the Internet, it is difficult to be number 1 in Google search results, but taking into account you configure a search campaign, you do not have to worry in view of that much practically the long-term and complicated SEO operation, as the effects are visible vis-Ð°-vis at once.
Where accomplish search ads display?
- Above the organic search results upon Google
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks with suggestion to only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results upon Google
- Below the organic search results on Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks approximately only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked considering a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of demonstrate addressed to online stores, because they urge on promote goods by providing Internet users subsequent to specific information. If you have your online store, then thanks to this type of campaign you can market your products upon the Internet. It will allow you to attain thousands of new customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched disturb recipients
- Easy campaign direction in advertisement terms Advanced analytics to sustain and improve the air of ads displayed Increased sales effectiveness
- Easy aim of costs!
3. Performance campaigns
This is a supplementary type of campaign, used to reach the goals we chose. They allow advertisers to have effective admission to whatever Google Ads resources under a single campaign. By launching a performance campaign, we accomplish a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are reachable as ration of this rouse will with be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as with ease as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and fabricate a broader thing strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in swing places on the websites. This is a utterly popular method of advertising. If your point is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases vigilance and builds the company’s image in the midst of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will lump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
Why pull off you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted stir up can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically accrual sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising preparedness among a wide group of users.
- It is possible to select specific purpose groups and target the ad to specific recipients
- Very precise analytical data enable great optimisation of parameters almost costs
How do Video Campaigns work?
- Skippable in-stream ads
- In-Feed video ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an in action way to enlargement the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the addict does not thing here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with instruction about the visited website
- The addict leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
We are a recognized Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their proceed by managing their campaigns.
We also retain certificates confirming our skills and experience in the dome of Google Ads!
The normal effects of the campaign are achieved thanks to the proper configuration of the protest itself, as skillfully as analytics, which we attach to examine the results and to optimise consequently as to condense the costs of the protest while obtaining augmented results. We as well as have experience later campaigns from our own e-commerce projects, so this is the matter we know categorically well.
Contact us and allow us Begin cooperation!
For people who run a business in Giyani – we have favourable terms of cooperation.
With us, you will deposit your coverage and Get more customers!
Ask us for details.