Google Ads Campaigns in Glencoe
More than 90% of Internet users use the Google search engine to look for enthralling products or services. Thanks to Google Ads campaigns, you can reach them entirely easily and speedily and thanks to Google Analytics we can analyse our target outfit and the effectiveness of a campaign.
Glencoe – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers later than the manage to pay for in a sharp time and thanks to logical tools we can optimize the campaign fittingly that it could bring maximum sustain at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved past the help of various campaigns such as e.g. regular search engine campaigns and much more open-minded display or even intellectual shopping campaigns.
The advantage of Google Ads ads on height of the customary method of promotion is its huge configurability and the possibility to precisely check the effects. In the feat of satisfactory forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific society of recipients are afterward not impressive.
In Google Ads campaigns, we can adjudicate who exactly we desire to want our ads to, or we can even declare at what epoch they are to be displayed. For example, we can ambition ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time afterward they have epoch to browse the internet. No form of customary promotion offers such possibilities to define a objective group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product upon your website, where the buy can be finalised.
We are dealing gone a constantly growing ration of the e-commerce spread around in consumer shopping and not only. This trend does not seem to bend and while usual shopping will probably stay in imitation of us, online shopping will no question have a larger share. Currently, we are dealing in imitation of a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large work of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we creation such a raise a fuss for your store, your product will statute the search list of the customer curious in purchasing a solution product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a simple and totally effective method.
Shopping campaigns are a type of promotion, recommended to every online store and e-commerce businesses, regardless of the industry. We cooperate considering online stores once a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current brusque development of the Internet, it is difficult to be number 1 in Google search results, but behind you configure a search campaign, you do not have to worry so much not quite the long-term and complicated SEO operation, as the effects are visible roughly speaking at once.
Where reach search ads display?
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks more or less only the first 2 pages of search results!
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
- Below the organic search results upon Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks not far off from only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked considering a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of stir addressed to online stores, because they help promote goods by providing Internet users in the same way as specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will allow you to reach thousands of further customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched toss around recipients
- Easy desire of costs!
- Easy campaign dealing out in billboard terms Advanced analytics to support and include the tone of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a further type of campaign, used to achieve the goals we chose. They permit advertisers to have effective right of entry to whatever Google Ads resources under a single campaign. By launching a fake campaign, we achieve a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are manageable as ration of this stir will afterward be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as well as increased value of the basket
- Well-developed statistics helping analyse effectiveness and manufacture a broader thing strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternative places upon the websites. This is a agreed popular method of advertising. If your wish is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases attentiveness and builds the company’s image among users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
Why complete you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted stir can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- It is realizable to select specific direct groups and try the ad to specific recipients
- Very correct analytical data enable great optimisation of parameters all but costs
- They have a significant impact on recipients and can drastically accrual sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a wide group of users.
How do Video Campaigns work?
- Skippable in-stream ads
- In-Feed video ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an in action way to layer the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the user does not event here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The user leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to different advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
We are a recognized Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their expand by managing their campaigns.
We also preserve certificates confirming our skills and experience in the ring of Google Ads!
The customary effects of the campaign are achieved thanks to the proper configuration of the campaign itself, as capably as analytics, which we attach to inspect the results and to optimise as a result as to reduce the costs of the rouse while obtaining augmented results. We along with have experience with campaigns from our own e-commerce projects, so this is the issue we know definitely well.
Contact us and let us start cooperation!
For people who run a business in Glencoe – we have favourable terms of cooperation.
With us, you will accrual your coverage and Get more customers!
Ask us for details.