Google Ads Campaigns in Grahamstown
More than 90% of Internet users use the Google search engine to see for enthralling products or services. Thanks to Google Ads campaigns, you can attain them categorically easily and quickly and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.
Grahamstown – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers similar to the come in the works with the child maintenance for in a immediate time and thanks to reasoned tools we can optimize the campaign consequently that it could bring maximum service at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved subsequently the back up of various campaigns such as e.g. regular search engine campaigns and much more advocate display or even smart shopping campaigns.
The advantage of Google Ads ads beyond the conventional method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the achievement of within plenty limits forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data upon their effectiveness. The possibilities of configuring such a conventional campaign and targeting a specific activity of recipients are furthermore not impressive.
In Google Ads campaigns, we can consider who exactly we desire to aspiration our ads to, or we can even adjudicate at what become old they are to be displayed. For example, we can take aim ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time bearing in mind they have times to browse the internet. No form of customary promotion offers such possibilities to clarify a strive for group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and pro directly to the product upon your website, where the purchase can be finalised.
We are dealing bearing in mind a constantly growing ration of the e-commerce push in consumer shopping and not only. This trend does not seem to tweak and while time-honored shopping will probably stay similar to us, online shopping will enormously have a larger share. Currently, we are dealing bearing in mind a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large activity of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the keep for and we introduction such a demonstrate for your store, your product will operate the search list of the customer enthusiastic in purchasing a unqualified product, and after clicking your product goes directly to your amassing where the customer can conclude a transaction. This is a easy and definitely effective method.
Shopping campaigns are a type of promotion, recommended to every online hoard and e-commerce businesses, regardless of the industry. We cooperate afterward online stores later a diversified range of products, from groceries to electronic gadgets. It does not event what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively determination the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current short development of the Internet, it is hard to be number 1 in Google search results, but afterward you configure a search campaign, you do not have to worry hence much about the long-term and complicated SEO operation, as the effects are visible nearly at once.
Where get search ads display?
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks approximately only the first 2 pages of search results!
- Below the organic search results upon Google
- Above the organic search results on Google
- To Google search network partners
Ad types:
- Below the organic search results on Google
- Above the organic search results on Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks roughly speaking only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked next a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of stir up opinion addressed to online stores, because they assist promote goods by providing Internet users considering specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products upon the Internet. It will allow you to attain thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Easy purpose of costs!
- Better matched stir recipients
- Easy campaign processing in want ad terms Advanced analytics to avow and add up the character of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a supplementary type of campaign, used to reach the goals we chose. They permit advertisers to have effective right of entry to whatever Google Ads resources under a single campaign. By launching a show campaign, we achieve a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are understandable as part of this demonstrate will afterward be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as well as increased value of the basket
- Well-developed statistics helping analyse effectiveness and build a broader matter strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in different places upon the websites. This is a utterly popular method of advertising. If your set sights on is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases attentiveness and builds the company’s image along with users
- The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why reach you compulsion a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted whisk can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically growth sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a wide group of users.
- It is feasible to choose specific want groups and goal the ad to specific recipients
- Very true analytical data enable great optimisation of parameters a propos costs
How accomplish Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Outstream ads
- Ad bumpers
- In-Feed video ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an involved way to buildup the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the addict does not matter here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with suggestion about the visited website
- The user leaves the website and browses supplementary websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to marginal advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a recognized Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their development by managing their campaigns.
We also retain certificates confirming our skills and experience in the auditorium of Google Ads!
The time-honored effects of the campaign are achieved thanks to the proper configuration of the whisk itself, as skillfully as analytics, which we attach to inspect the results and to optimise appropriately as to abbreviate the costs of the demonstrate while obtaining augmented results. We next have experience subsequent to campaigns from our own e-commerce projects, so this is the concern we know certainly well.
Contact us and allow us start cooperation!
For people who run a business in Grahamstown – we have favourable terms of cooperation.
With us, you will bump your coverage and Get more customers!
Ask us for details.
