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Google Ads Campaigns in Greensboro - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Greensboro

We offer Google Ads campaigns for consumers from the city of Greensboro. If you target to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for enthralling products or services. Thanks to Google Ads campaigns, you can achieve them certainly easily and quickly and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.

Greensboro – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers following the offer in a curt time and thanks to diagnostic tools we can optimize the campaign consequently that it could bring maximum bolster at a minimal expense. Using Google Ads, we can implement specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved when the incite of various campaigns such as e.g. regular search engine campaigns and much more modern display or even smart shopping campaigns.

The advantage of Google Ads ads more than the enjoyable method of promotion is its huge configurability and the possibility to precisely check the effects. In the deed of tolerable forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data upon their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific intervention of recipients are moreover not impressive.

In Google Ads campaigns, we can decide who exactly we want to point toward our ads to, or we can even find at what get older they are to be displayed. For example, we can aspire ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time behind they have become old to browse the internet. No form of normal promotion offers such possibilities to define a plan group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and pro directly to the product upon your website, where the purchase can be finalised.

We are dealing once a constantly growing share of the e-commerce make public in consumer shopping and not only. This trend does not seem to modify and while received shopping will probably stay later than us, online shopping will unconditionally have a larger share. Currently, we are dealing once a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large outfit of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we commencement such a disconcert for your store, your product will perform the search list of the customer avid in purchasing a complete product, and after clicking your product goes directly to your gathering where the customer can conclude a transaction. This is a easy and categorically effective method.

Shopping campaigns are a type of promotion, recommended to all online hoard and e-commerce businesses, regardless of the industry. We cooperate considering online stores taking into consideration a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current unexpected development of the Internet, it is difficult to be number 1 in Google search results, but behind you configure a search campaign, you do not have to worry appropriately much roughly the long-term and complicated SEO operation, as the effects are visible on the order of at once.

 

 
Where do search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks nearly only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks on the subject of only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked similar to a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of rouse addressed to online stores, because they urge on promote goods by providing Internet users subsequently specific information. If you have your online store, then thanks to this type of campaign you can make public your products upon the Internet. It will permit you to attain thousands of new customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched trouble recipients
  • Easy campaign government in public notice terms
    Advanced analytics to uphold and combine the air of ads displayed
    Increased sales effectiveness
  • Easy determination of costs!

3. Performance campaigns

This is a other type of campaign, used to achieve the goals we chose. They allow advertisers to have effective right of entry to everything Google Ads resources under a single campaign. By launching a show campaign, we reach a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are user-friendly as portion of this disconcert will then be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader business strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in stand-in places on the websites. This is a definitely popular method of advertising. If your try is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image accompanied by users
 
Why do you need a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted trouble can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video accomplice apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is reachable to prefer specific take aim groups and point the ad to specific recipients
  • Very true analytical data enable great optimisation of parameters more or less costs
  • They have a significant impact upon recipients and can drastically addition sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a broad group of users.
 
How realize Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an full of zip way to growth the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising statement and the location of the website that has been visited by the user does not concern here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with suggestion about the visited website
  3. The addict leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a approved Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their move forward by managing their campaigns.

We also retain certificates confirming our skills and experience in the pitch of Google Ads!

 

 

The acknowledged effects of the campaign are achieved thanks to the proper configuration of the disquiet itself, as skillfully as analytics, which we attach to examine the results and to optimise suitably as to reduce the costs of the trouble while obtaining augmented results. We furthermore have experience as soon as campaigns from our own e-commerce projects, so this is the concern we know utterly well.

Contact us and let us start cooperation!

 

For people who run a business in Greensboro – we have favourable terms of cooperation.

With us, you will buildup your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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