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Google Ads Campaigns in Ham Lake - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Ham Lake

We offer Google Ads campaigns for consumers from the city of Ham Lake. If you ambition to occupy a high position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for interesting products or services. Thanks to Google Ads campaigns, you can reach them categorically easily and speedily and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.

Ham Lake – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers in the same way as the present in a curt time and thanks to investigative tools we can optimize the campaign for that reason that it could bring maximum give support to at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved in the same way as the urge on of various campaigns such as e.g. regular search engine campaigns and much more open-minded display or even intellectual shopping campaigns.

The advantage of Google Ads ads over the good enough method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the engagement of okay forms such as the press, or the television or press, we have at our disposal a limited set of analytical data upon their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific society of recipients are as a consequence not impressive.

In Google Ads campaigns, we can deem who exactly we want to strive for our ads to, or we can even consider at what get older they are to be displayed. For example, we can aspiration ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time considering they have times to browse the internet. No form of acknowledged promotion offers such possibilities to define a intention group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product on your website, where the purchase can be finalised.

We are dealing subsequently a constantly growing portion of the e-commerce push in consumer shopping and not only. This trend does not seem to fine-tune and while received shopping will probably stay considering us, online shopping will definitely have a larger share. Currently, we are dealing subsequently a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large society of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we start such a disquiet for your store, your product will fake the search list of the customer impatient in purchasing a unchangeable product, and after clicking your product goes directly to your amassing where the customer can conclude a transaction. This is a simple and agreed effective method.

Shopping campaigns are a type of promotion, recommended to every online accrual and e-commerce businesses, regardless of the industry. We cooperate as soon as online stores later than a diversified range of products, from groceries to electronic gadgets. It does not issue what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rude development of the Internet, it is difficult to be number 1 in Google search results, but subsequent to you configure a search campaign, you do not have to worry as a result much nearly the long-term and complicated SEO operation, as the effects are visible just about at once.

 

 
Where reach search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks roughly speaking only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks around only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked next a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of whisk addressed to online stores, because they assist promote goods by providing Internet users as soon as specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will permit you to attain thousands of other customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched disturb recipients
  • Easy campaign executive in commercial terms
    Advanced analytics to confirm and put in the tone of ads displayed
    Increased sales effectiveness
  • Easy purpose of costs!

3. Performance campaigns

This is a additional type of campaign, used to reach the goals we chose. They allow advertisers to have effective entrance to all Google Ads resources under a single campaign. By launching a action campaign, we accomplish a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easily reached as allocation of this advocate will along with be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader thing strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in rotate places on the websites. This is a extremely popular method of advertising. If your aspire is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image along with users
 
Why do you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disconcert can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is doable to prefer specific point groups and point the ad to specific recipients
  • Very precise analytical data enable great optimisation of parameters on the subject of costs
  • They have a significant impact on recipients and can drastically lump sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a wide group of users.
 
How pull off Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an in force way to addition the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The user leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a attributed Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their go ahead by managing their campaigns.

We also preserve certificates confirming our skills and experience in the showground of Google Ads!

 

 

The acknowledged effects of the campaign are achieved thanks to the proper configuration of the excite itself, as with ease as analytics, which we attach to inspect the results and to optimise hence as to reduce the costs of the mix up while obtaining better results. We next have experience later than campaigns from our own e-commerce projects, so this is the issue we know unquestionably well.

Contact us and let us start cooperation!

 

For people who run a business in Ham Lake – we have favourable terms of cooperation.

With us, you will accumulation your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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