Google Ads Campaigns in Hardys Memories of Africa
More than 90% of Internet users use the Google search engine to see for appealing products or services. Thanks to Google Ads campaigns, you can accomplish them completely easily and speedily and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.
Hardys Memories of Africa – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers behind the present in a brusque time and thanks to reasoned tools we can optimize the campaign as a result that it could bring maximum relieve at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved in imitation of the support of various campaigns such as e.g. regular search engine campaigns and much more campaigner display or even smart shopping campaigns.
The advantage of Google Ads ads exceeding the satisfactory method of promotion is its vast configurability and the possibility to precisely check the effects. In the battle of conventional forms such as the press, or the television or press, we have at our disposal a limited set of diagnostic data on their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific society of recipients are moreover not impressive.
In Google Ads campaigns, we can announce who exactly we want to aspiration our ads to, or we can even deem at what epoch they are to be displayed. For example, we can strive for ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time in imitation of they have grow old to browse the internet. No form of received promotion offers such possibilities to clarify a aspiration group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product on your website, where the buy can be finalised.
We are dealing following a constantly growing ration of the e-commerce make public in consumer shopping and not only. This trend does not seem to correct and while normal shopping will probably stay similar to us, online shopping will definitely have a larger share. Currently, we are dealing gone a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large society of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the allowance for and we introduction such a advocate for your store, your product will measure the search list of the customer keen in purchasing a complete product, and after clicking your product goes directly to your amassing where the customer can conclude a transaction. This is a simple and no question effective method.
Shopping campaigns are a type of promotion, recommended to every online store and e-commerce businesses, regardless of the industry. We cooperate subsequently online stores subsequently a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively determination the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current brusque development of the Internet, it is hard to be number 1 in Google search results, but similar to you configure a search campaign, you do not have to worry appropriately much virtually the long-term and complicated SEO operation, as the effects are visible in this area at once.
Where reach search ads display?
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks almost only the first 2 pages of search results!
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
- Above the organic search results upon Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks in this area only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of mix up addressed to online stores, because they back up promote goods by providing Internet users in the express of specific information. If you have your online store, then thanks to this type of campaign you can announce your products upon the Internet. It will allow you to reach thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Easy get-up-and-go of costs!
- Better matched disconcert recipients
- Easy campaign running in billboard terms Advanced analytics to confirm and tally up the vibes of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a new type of campaign, used to attain the goals we chose. They allow advertisers to have effective permission to all Google Ads resources under a single campaign. By launching a enactment campaign, we achieve a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are reachable as portion of this disconcert will along with be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as with ease as increased value of the basket
- Well-developed statistics helping analyse effectiveness and fabricate a broader business strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in swing places upon the websites. This is a categorically popular method of advertising. If your aspiration is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic bump in sales
- Increases awareness and builds the company’s image in the middle of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why do you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir up can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically deposit sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a wide group of users.
- It is practicable to choose specific purpose groups and mean the ad to specific recipients
- Very perfect analytical data enable good optimisation of parameters a propos costs
How accomplish Video Campaigns work?
- Skippable in-stream ads
- In-Feed video ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an effective way to bump the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the addict does not business here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with assistance about the visited website
- The addict leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to option advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
The received effects of the campaign are achieved thanks to the proper configuration of the shake up itself, as skillfully as analytics, which we attach to examine the results and to optimise in view of that as to abbreviate the costs of the shake up while obtaining enlarged results. We with have experience gone campaigns from our own e-commerce projects, so this is the issue we know utterly well.
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