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Google Ads Campaigns in Hattiesburg - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Hattiesburg

We offer Google Ads campaigns for consumers from the city of Hattiesburg. If you strive for to occupy a tall position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for interesting products or services. Thanks to Google Ads campaigns, you can reach them totally easily and quickly and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.

Hattiesburg – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers past the present in a immediate time and thanks to systematic tools we can optimize the campaign in view of that that it could bring maximum support at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved once the assist of various campaigns such as e.g. regular search engine campaigns and much more ahead of its time display or even intellectual shopping campaigns.

The advantage of Google Ads ads greater than the all right method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the feat of customary forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data on their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific action of recipients are moreover not impressive.

In Google Ads campaigns, we can judge who exactly we desire to purpose our ads to, or we can even regard as being at what epoch they are to be displayed. For example, we can goal ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time behind they have period to browse the internet. No form of normal promotion offers such possibilities to clarify a mean group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and help directly to the product on your website, where the purchase can be finalised.

We are dealing considering a constantly growing ration of the e-commerce present in consumer shopping and not only. This trend does not seem to regulate and while time-honored shopping will probably stay similar to us, online shopping will unquestionably have a larger share. Currently, we are dealing behind a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large outfit of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we opening such a demonstrate for your store, your product will do something the search list of the customer keen in purchasing a unlimited product, and after clicking your product goes directly to your accrual where the customer can conclude a transaction. This is a simple and completely effective method.

Shopping campaigns are a type of promotion, recommended to every online amassing and e-commerce businesses, regardless of the industry. We cooperate subsequent to online stores as soon as a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rude development of the Internet, it is hard to be number 1 in Google search results, but in the same way as you configure a search campaign, you do not have to worry for that reason much more or less the long-term and complicated SEO operation, as the effects are visible on the subject of at once.

 

 
Where do search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks roughly only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks in this area only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked taking into consideration a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of demonstrate addressed to online stores, because they urge on promote goods by providing Internet users later than specific information. If you have your online store, then thanks to this type of campaign you can market your products upon the Internet. It will allow you to attain thousands of extra customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched advocate recipients
  • Easy campaign processing in classified ad terms
    Advanced analytics to encourage and swell the environment of ads displayed
    Increased sales effectiveness
  • Easy aim of costs!

3. Performance campaigns

This is a further type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective entry to whatever Google Ads resources under a single campaign. By launching a proceed campaign, we reach a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are understandable as part of this move around will plus be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader matter strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in different places upon the websites. This is a no question popular method of advertising. If your target is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will buildup significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image in the middle of users
 
Why complete you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disquiet can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is possible to prefer specific plan groups and try the ad to specific recipients
  • Very perfect analytical data enable good optimisation of parameters going in the region of for costs
  • They have a significant impact upon recipients and can drastically enlargement sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a broad group of users.
 
How attain Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising notice to those Internet users who have already visited our website. It is an practicing way to accumulation the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the addict does not event here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with recommendation about the visited website
  3. The user leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to complementary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a recognized Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.

We also withhold certificates confirming our skills and experience in the auditorium of Google Ads!

 

 

The expected effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as without difficulty as analytics, which we attach to examine the results and to optimise appropriately as to cut the costs of the move around while obtaining greater than before results. We after that have experience as soon as campaigns from our own e-commerce projects, so this is the thing we know agreed well.

Contact us and let us start cooperation!

 

For people who run a business in Hattiesburg – we have favourable terms of cooperation.

With us, you will accumulation your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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