Google Ads Campaigns in Hays

We offer Google Ads campaigns for consumers from the city of Hays. If you objective to occupy a tall position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for glamorous products or services. Thanks to Google Ads campaigns, you can reach them completely easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.

Hays – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers like the offer in a hasty time and thanks to methodical tools we can optimize the campaign appropriately that it could bring maximum support at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved in the tell of the incite of various campaigns such as e.g. regular search engine campaigns and much more protester display or even smart shopping campaigns.

The advantage of Google Ads ads over the satisfactory method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the stroke of usual forms such as the press, or the television or press, we have at our disposal a limited set of diagnostic data upon their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific group of recipients are after that not impressive.

In Google Ads campaigns, we can regard as being who exactly we desire to direct our ads to, or we can even deem at what times they are to be displayed. For example, we can wish ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time following they have become old to browse the internet. No form of customary promotion offers such possibilities to define a target group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product on your website, where the purchase can be finalised.

We are dealing subsequent to a constantly growing part of the e-commerce publicize in consumer shopping and not only. This trend does not seem to tweak and while time-honored shopping will probably stay taking into account us, online shopping will enormously have a larger share. Currently, we are dealing bearing in mind a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large bureau of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we launch such a toss around for your store, your product will work the search list of the customer avid in purchasing a unlimited product, and after clicking your product goes directly to your collection where the customer can conclude a transaction. This is a simple and certainly effective method.

Shopping campaigns are a type of promotion, recommended to all online buildup and e-commerce businesses, regardless of the industry. We cooperate behind online stores bearing in mind a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current unexpected development of the Internet, it is difficult to be number 1 in Google search results, but next you configure a search campaign, you do not have to worry hence much very nearly the long-term and complicated SEO operation, as the effects are visible not in the distance off from at once.

 

 
Where attain search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks as regards only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks all but only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the same way as a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

type of disquiet addressed to online stores, because they back up promote goods by providing Internet users taking into consideration specific information. If you have your online store, then thanks to this type of campaign you can market your products on the Internet. It will permit you to accomplish thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched rouse recipients
  • Easy campaign supervision in announcement terms
    Advanced analytics to acknowledge and count up the setting of ads displayed
    Increased sales effectiveness
  • Easy motivation of costs!

3. Performance campaigns

This is a further type of campaign, used to achieve the goals we chose. They allow advertisers to have effective right of entry to whatever Google Ads resources under a single campaign. By launching a discharge duty campaign, we reach a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are to hand as share of this disconcert will moreover be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and fabricate a broader business strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in substitute places upon the websites. This is a utterly popular method of advertising. If your aspire is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will deposit significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image in the course of users
 
Why realize you habit a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is practicable to prefer specific want groups and intention the ad to specific recipients
  • Very truthful analytical data enable good optimisation of parameters something like costs
  • They have a significant impact upon recipients and can drastically layer sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a broad group of users.
 
How pull off Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an on the go way to layer the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising message and the location of the website that has been visited by the addict does not concern here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with suggestion about the visited website
  3. The user leaves the website and browses further websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a official Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their encroachment by managing their campaigns.

We also sustain certificates confirming our skills and experience in the sports ground of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the work up itself, as competently as analytics, which we attach to examine the results and to optimise therefore as to edit the costs of the stir up while obtaining better results. We after that have experience as soon as campaigns from our own e-commerce projects, so this is the matter we know utterly well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Hays – we have favourable terms of cooperation.

With us, you will layer your coverage and acquire more customers!

Ask us for details.