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Google Ads Campaigns in Hazel Dell - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Hazel Dell

We offer Google Ads campaigns for consumers from the city of Hazel Dell. If you point to occupy a tall position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for attractive products or services. Thanks to Google Ads campaigns, you can attain them entirely easily and quickly and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.

Hazel Dell – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers later than the have enough money in a hasty time and thanks to diagnostic tools we can optimize the campaign correspondingly that it could bring maximum bolster at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved later than the help of various campaigns such as e.g. regular search engine campaigns and much more objector display or even smart shopping campaigns.

The advantage of Google Ads ads higher than the tolerable method of promotion is its Big configurability and the possibility to precisely check the effects. In the raid of okay forms such as the press, or the television or press, we have at our disposal a limited set of critical data upon their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific bureau of recipients are in addition to not impressive.

In Google Ads campaigns, we can announce who exactly we want to point toward our ads to, or we can even regard as being at what get older they are to be displayed. For example, we can take aim ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time following they have time to browse the internet. No form of conventional promotion offers such possibilities to clarify a ambition group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the purchase can be finalised.

We are dealing gone a constantly growing part of the e-commerce spread around in consumer shopping and not only. This trend does not seem to bend and while usual shopping will probably stay taking into account us, online shopping will definitely have a larger share. Currently, we are dealing with a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large group of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we launch such a disturb for your store, your product will put it on the search list of the customer curious in purchasing a firm product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a easy and very effective method.

Shopping campaigns are a type of promotion, recommended to every online gathering and e-commerce businesses, regardless of the industry. We cooperate behind online stores similar to a diversified range of products, from groceries to electronic gadgets. It does not situation what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current hasty development of the Internet, it is hard to be number 1 in Google search results, but subsequent to you configure a search campaign, you do not have to worry hence much just about the long-term and complicated SEO operation, as the effects are visible on the subject of at once.

 

 
Where reach search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks on the subject of only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks in this area only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked past a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of whisk addressed to online stores, because they urge on promote goods by providing Internet users in the same way as specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will permit you to accomplish thousands of supplementary customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched move around recipients
  • Easy campaign organization in flyer terms
    Advanced analytics to avow and swell the setting of ads displayed
    Increased sales effectiveness
  • Easy objective of costs!

3. Performance campaigns

This is a other type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective right of entry to anything Google Ads resources under a single campaign. By launching a show campaign, we attain a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are available as portion of this raise a fuss will after that be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and develop a broader concern strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in substitute places on the websites. This is a completely popular method of advertising. If your try is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image in the midst of users
 
Why get you dependence a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted demonstrate can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video accomplice apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is attainable to prefer specific intend groups and aspire the ad to specific recipients
  • Very exact analytical data enable great optimisation of parameters around costs
  • They have a significant impact upon recipients and can drastically mass sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a wide group of users.
 
How do Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an full of zip way to bump the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the user does not situation here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The user leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to complementary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a official Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their expand by managing their campaigns.

We also withhold certificates confirming our skills and experience in the ring of Google Ads!

 

 

The standard effects of the campaign are achieved thanks to the proper configuration of the demonstrate itself, as well as analytics, which we attach to examine the results and to optimise suitably as to reduce the costs of the demonstrate while obtaining better results. We with have experience as soon as campaigns from our own e-commerce projects, so this is the issue we know definitely well.

Contact us and allow us start cooperation!

 

For people who run a business in Hazel Dell – we have favourable terms of cooperation.

With us, you will addition your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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