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Google Ads Campaigns in Hazelwood - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Hazelwood

We offer Google Ads campaigns for consumers from the city of Hazelwood. If you endeavor to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for glamorous products or services. Thanks to Google Ads campaigns, you can attain them agreed easily and speedily and thanks to Google Analytics we can analyse our target charity and the effectiveness of a campaign.

Hazelwood – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers like the come taking place with the maintenance for in a unexpected time and thanks to methodical tools we can optimize the campaign therefore that it could bring maximum relief at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved in imitation of the urge on of various campaigns such as e.g. regular search engine campaigns and much more ahead of its time display or even intellectual shopping campaigns.

The advantage of Google Ads ads higher than the enjoyable method of promotion is its immense configurability and the possibility to precisely check the effects. In the proceedings of adequate forms such as the press, or the television or press, we have at our disposal a limited set of questioning data on their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific society of recipients are next not impressive.

In Google Ads campaigns, we can pronounce who exactly we desire to aspire our ads to, or we can even judge at what get older they are to be displayed. For example, we can goal ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time subsequent to they have time to browse the internet. No form of expected promotion offers such possibilities to clarify a intention group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and pro directly to the product on your website, where the buy can be finalised.

We are dealing in the broadcast of a constantly growing ration of the e-commerce shout out in consumer shopping and not only. This trend does not seem to alter and while expected shopping will probably stay as soon as us, online shopping will definitely have a larger share. Currently, we are dealing like a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large bureau of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your provide and we initiation such a disquiet for your store, your product will work the search list of the customer avid in purchasing a total product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a simple and unquestionably effective method.

Shopping campaigns are a type of promotion, recommended to all online heap and e-commerce businesses, regardless of the industry. We cooperate subsequently online stores next a diversified range of products, from groceries to electronic gadgets. It does not event what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rushed development of the Internet, it is difficult to be number 1 in Google search results, but subsequent to you configure a search campaign, you do not have to worry therefore much more or less the long-term and complicated SEO operation, as the effects are visible concerning at once.

 

 
Where get search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks roughly only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks on the order of only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the same way as a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of disturb addressed to online stores, because they urge on promote goods by providing Internet users afterward specific information. If you have your online store, then thanks to this type of campaign you can promote your products on the Internet. It will permit you to attain thousands of new customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched trouble recipients
  • Easy campaign executive in personal ad terms
    Advanced analytics to confirm and count up the setting of ads displayed
    Increased sales effectiveness
  • Easy aspiration of costs!

3. Performance campaigns

This is a additional type of campaign, used to achieve the goals we chose. They allow advertisers to have effective admission to all Google Ads resources under a single campaign. By launching a pretend campaign, we attain a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to pull off to as part of this campaign will then be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader issue strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in different places on the websites. This is a definitely popular method of advertising. If your endeavor is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image in the course of users
 
Why accomplish you habit a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted stir uphill opinion can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is viable to select specific plan groups and aspire the ad to specific recipients
  • Very precise analytical data enable great optimisation of parameters not far away off from costs
  • They have a significant impact on recipients and can drastically increase sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a wide group of users.
 
How accomplish Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an functional way to addition the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the user does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The user leaves the website and browses other websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a attributed Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their increase by managing their campaigns.

We also sustain certificates confirming our skills and experience in the auditorium of Google Ads!

 

 

The normal effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as skillfully as analytics, which we attach to examine the results and to optimise correspondingly as to condense the costs of the raise a fuss while obtaining bigger results. We in addition to have experience similar to campaigns from our own e-commerce projects, so this is the event we know agreed well.

Contact us and allow us start cooperation!

 

For people who run a business in Hazelwood – we have favourable terms of cooperation.

With us, you will buildup your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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