Google Ads Campaigns in Heidelberg

We offer Google Ads campaigns for consumers from the city of Heidelberg. If you direct to occupy a tall position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for appealing products or services. Thanks to Google Ads campaigns, you can accomplish them unconditionally easily and speedily and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.

Heidelberg – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers subsequently the meet the expense of in a terse time and thanks to critical tools we can optimize the campaign fittingly that it could bring maximum service at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved next the encourage of various campaigns such as e.g. regular search engine campaigns and much more advanced display or even intellectual shopping campaigns.

The advantage of Google Ads ads higher than the welcome method of promotion is its huge configurability and the possibility to precisely check the effects. In the deed of within acceptable limits forms such as the press, or the television or press, we have at our disposal a limited set of methodical data on their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific activity of recipients are in addition to not impressive.

In Google Ads campaigns, we can pronounce who exactly we desire to plan our ads to, or we can even find at what become old they are to be displayed. For example, we can aspiration ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time past they have mature to browse the internet. No form of normal promotion offers such possibilities to clarify a try group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product on your website, where the purchase can be finalised.

We are dealing subsequent to a constantly growing ration of the e-commerce make known in consumer shopping and not only. This trend does not seem to tweak and while conventional shopping will probably stay subsequent to us, online shopping will unconditionally have a larger share. Currently, we are dealing in imitation of a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large charity of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we foundation such a trouble for your store, your product will performance the search list of the customer eager in purchasing a answer product, and after clicking your product goes directly to your buildup where the customer can conclude a transaction. This is a simple and no question effective method.

Shopping campaigns are a type of promotion, recommended to all online gathering and e-commerce businesses, regardless of the industry. We cooperate later than online stores subsequently a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current quick development of the Internet, it is hard to be number 1 in Google search results, but with you configure a search campaign, you do not have to worry appropriately much very nearly the long-term and complicated SEO operation, as the effects are visible approaching at once.

 

Where accomplish search ads display?
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks re only the first 2 pages of search results!
  • Below the organic search results on Google
  • Above the organic search results upon Google
  • To Google search network partners
Ad types:
  • Below the organic search results upon Google
  • Above the organic search results upon Google
  • To Google search network partners

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks nearly only the first 2 pages of search results!

Ad types:
  • Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked taking into consideration a “Google Ads” label if the ad is displayed to the Partner

2. Shopping campaigns

type of trouble addressed to online stores, because they put happening to promote goods by providing Internet users later specific information. If you have your online store, then thanks to this type of campaign you can push your products on the Internet. It will allow you to reach thousands of further customers.

Source: support.google.com/google-ads
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Easy aim of costs!
  • Better matched whisk recipients
  • Easy campaign management in poster terms Advanced analytics to sustain and include the vibes of ads displayed Increased sales effectiveness

3. Performance campaigns

This is a other type of campaign, used to achieve the goals we chose. They allow advertisers to have effective access to everything Google Ads resources under a single campaign. By launching a be in campaign, we accomplish a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are to hand as ration of this demonstrate will next be helpful.

It is worth choosing Performance campaigns for:
  • Increased value of the conversion rate, as skillfully as increased value of the basket
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and develop a broader event strategy

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in substitute places upon the websites. This is a no question popular method of advertising. If your ambition is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
Why is it worth choosing a Display campaign?
  • The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
  • Increases watchfulness and builds the company’s image accompanied by users
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
 
Why attain you craving a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disconcert can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video accomplice apps and videos.

 

Why it is worth creating Video Campaigns?
  • It is realistic to pick specific aspire groups and take aim the ad to specific recipients
  • They have a significant impact on recipients and can drastically enlargement sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a broad group of users.
  • Very perfect analytical data enable great optimisation of parameters vis-а-vis costs
How reach Video Campaigns work?
  • In-Feed video ads
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • Outstream ads
Of which Outstream Ads are ads that display on the websites of Google video partners.

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an dynamic way to accrual the sale.

Types of remarketing:
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
  • Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the user does not situation here
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with instruction about the visited website
  3. The user leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to marginal advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a official Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.

We also Keep certificates confirming our skills and experience in the ring of Google Ads!

 

 

The expected effects of the campaign are achieved thanks to the proper configuration of the toss around itself, as capably as analytics, which we attach to examine the results and to optimise for that reason as to condense the costs of the disturb while obtaining augmented results. We after that have experience taking into consideration campaigns from our own e-commerce projects, so this is the issue we know categorically well.

Contact us and let us start cooperation!

 

For people who run a business in Heidelberg – we have favourable terms of cooperation.

With us, you will deposit your coverage and Get more customers!

Ask us for details.