Google Ads Campaigns in Hendrina
More than 90% of Internet users use the Google search engine to see for attractive products or services. Thanks to Google Ads campaigns, you can reach them utterly easily and speedily and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.
Hendrina – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers subsequent to the manage to pay for in a rude time and thanks to systematic tools we can optimize the campaign therefore that it could bring maximum assistance at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved when the back up of various campaigns such as e.g. regular search engine campaigns and much more protester display or even intellectual shopping campaigns.
The advantage of Google Ads ads exceeding the welcome method of promotion is its immense configurability and the possibility to precisely check the effects. In the exploit of standard forms such as the press, or the television or press, we have at our disposal a limited set of diagnostic data on their effectiveness. The possibilities of configuring such a received campaign and targeting a specific outfit of recipients are plus not impressive.
In Google Ads campaigns, we can find who exactly we want to intention our ads to, or we can even pronounce at what mature they are to be displayed. For example, we can wish ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time when they have get older to browse the internet. No form of established promotion offers such possibilities to define a purpose group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product upon your website, where the purchase can be finalised.
We are dealing in the publicize of a constantly growing allowance of the e-commerce shout out in consumer shopping and not only. This trend does not seem to fine-tune and while standard shopping will probably stay past us, online shopping will certainly have a larger share. Currently, we are dealing subsequently a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large charity of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we instigation such a disconcert for your store, your product will play-act the search list of the customer interested in purchasing a unmovable product, and after clicking your product goes directly to your amassing where the customer can conclude a transaction. This is a simple and totally effective method.
Shopping campaigns are a type of promotion, recommended to all online increase and e-commerce businesses, regardless of the industry. We cooperate with online stores when a diversified range of products, from groceries to electronic gadgets. It does not concern what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current unexpected development of the Internet, it is difficult to be number 1 in Google search results, but in the same way as you configure a search campaign, you do not have to worry thus much just about the long-term and complicated SEO operation, as the effects are visible just about at once.
Where pull off search ads display?
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks with citation to only the first 2 pages of search results!
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
Ad types:
- Below the organic search results upon Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks roughly speaking only the first 2 pages of search results!
Ad types:
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked considering a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of disturb addressed to online stores, because they back promote goods by providing Internet users gone specific information. If you have your online store, then thanks to this type of campaign you can market your products upon the Internet. It will allow you to reach thousands of additional customers.
What are the advantages of a Shopping Campaign?
- Easy motivation of costs!
- Increased coverage of your offer upon the Internet
- Better matched stir recipients
- Easy campaign dispensation in public notice terms Advanced analytics to announce and affix the air of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to attain the goals we chose. They allow advertisers to have effective access to all Google Ads resources under a single campaign. By launching a fake campaign, we reach a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are straightforward as share of this toss around will after that be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as well as increased value of the basket
- Well-developed statistics helping analyse effectiveness and build a broader event strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in swap places on the websites. This is a very popular method of advertising. If your strive for is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases attentiveness and builds the company’s image in the middle of users
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why reach you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted toss around can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact on recipients and can drastically bump sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a wide group of users.
- It is feasible to select specific purpose groups and objective the ad to specific recipients
- Very true analytical data enable good optimisation of parameters approaching costs
How get Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Outstream ads
- Ad bumpers
- In-Feed video ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an enthusiastic way to addition the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the addict does not thing here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The addict leaves the website and browses supplementary websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to marginal advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a recognized Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their improvement by managing their campaigns.
We also maintain certificates confirming our skills and experience in the pitch of Google Ads!
The acknowledged effects of the campaign are achieved thanks to the proper configuration of the whisk itself, as capably as analytics, which we attach to examine the results and to optimise consequently as to edit the costs of the toss around while obtaining bigger results. We also have experience subsequently campaigns from our own e-commerce projects, so this is the event we know unconditionally well.
Contact us and let us start cooperation!
For people who run a business in Hendrina – we have favourable terms of cooperation.
With us, you will lump your coverage and Get more customers!
Ask us for details.
