Google Ads Campaigns in Hennenman
More than 90% of Internet users use the Google search engine to see for captivating products or services. Thanks to Google Ads campaigns, you can reach them extremely easily and quickly and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.
Hennenman – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers once the have enough money in a short time and thanks to methodical tools we can optimize the campaign consequently that it could bring maximum support at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved afterward the back up of various campaigns such as e.g. regular search engine campaigns and much more broadminded display or even smart shopping campaigns.
The advantage of Google Ads ads on summit of the all right method of promotion is its huge configurability and the possibility to precisely check the effects. In the combat of within plenty limits forms such as the press, or the television or press, we have at our disposal a limited set of methodical data on their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific society of recipients are next not impressive.
In Google Ads campaigns, we can declare who exactly we want to seek our ads to, or we can even declare at what era they are to be displayed. For example, we can plan ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time next they have become old to browse the internet. No form of usual promotion offers such possibilities to clarify a try group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product on your website, where the purchase can be finalised.
We are dealing following a constantly growing part of the e-commerce push in consumer shopping and not only. This trend does not seem to regulate and while usual shopping will probably stay past us, online shopping will no question have a larger share. Currently, we are dealing in the same way as a really large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large work of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have enough money and we creation such a protest for your store, your product will take action the search list of the customer avid in purchasing a unchangeable product, and after clicking your product goes directly to your gathering where the customer can conclude a transaction. This is a easy and unconditionally effective method.
Shopping campaigns are a type of promotion, recommended to all online hoard and e-commerce businesses, regardless of the industry. We cooperate bearing in mind online stores afterward a diversified range of products, from groceries to electronic gadgets. It does not event what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively purpose the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current immediate development of the Internet, it is difficult to be number 1 in Google search results, but taking into account you configure a search campaign, you do not have to worry consequently much roughly the long-term and complicated SEO operation, as the effects are visible with quotation to at once.
Where pull off search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks almost only the first 2 pages of search results!
Ad types:
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks in this area only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked afterward a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of protest addressed to online stores, because they put occurring to promote goods by providing Internet users behind specific information. If you have your online store, then thanks to this type of campaign you can puff your products on the Internet. It will allow you to accomplish thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched rouse recipients
- Easy campaign dispensation in want ad terms Advanced analytics to support and intensify the environment of ads displayed Increased sales effectiveness
- Easy drive of costs!
3. Performance campaigns
This is a further type of campaign, used to achieve the goals we chose. They permit advertisers to have effective admission to whatever Google Ads resources under a single campaign. By launching a function campaign, we achieve a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are within reach as share of this mix up will then be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as without difficulty as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and fabricate a broader thing strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in rotate places on the websites. This is a categorically popular method of advertising. If your objective is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases vigilance and builds the company’s image along with users
- The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why complete you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted excite can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- It is feasible to pick specific mean groups and endeavor the ad to specific recipients
- Very exact analytical data enable good optimisation of parameters a propos costs
- They have a significant impact upon recipients and can drastically mass sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a wide group of users.
How accomplish Video Campaigns work?
- Outstream ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an effective way to growth the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not thing here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with suggestion about the visited website
- The addict leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a approved Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their increase by managing their campaigns.
We also retain certificates confirming our skills and experience in the sports ground of Google Ads!
The established effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as well as analytics, which we attach to inspect the results and to optimise for that reason as to condense the costs of the protest while obtaining bigger results. We next have experience later than campaigns from our own e-commerce projects, so this is the situation we know entirely well.
Contact us and allow us start cooperation!
For people who run a business in Hennenman – we have favourable terms of cooperation.
With us, you will addition your coverage and Get more customers!
Ask us for details.
