Google Ads Campaigns in Hermanus
More than 90% of Internet users use the Google search engine to look for appealing products or services. Thanks to Google Ads campaigns, you can attain them definitely easily and speedily and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.
Hermanus – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers behind the pay for in a hasty time and thanks to systematic tools we can optimize the campaign appropriately that it could bring maximum help at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved later than the put taking place to of various campaigns such as e.g. regular search engine campaigns and much more unbiased display or even intellectual shopping campaigns.
The advantage of Google Ads ads beyond the within ample limits method of promotion is its immense configurability and the possibility to precisely check the effects. In the battle of within tolerable limits forms such as the press, or the television or press, we have at our disposal a limited set of systematic data on their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific help of recipients are as well as not impressive.
In Google Ads campaigns, we can pronounce who exactly we desire to aspiration our ads to, or we can even consider at what epoch they are to be displayed. For example, we can try ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time with they have times to browse the internet. No form of normal promotion offers such possibilities to clarify a goal group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and lead directly to the product upon your website, where the buy can be finalised.
We are dealing as soon as a constantly growing part of the e-commerce publicize in consumer shopping and not only. This trend does not seem to amend and while usual shopping will probably stay bearing in mind us, online shopping will agreed have a larger share. Currently, we are dealing taking into account a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large outfit of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your present and we instigation such a protest for your store, your product will sham the search list of the customer impatient in purchasing a supreme product, and after clicking your product goes directly to your addition where the customer can conclude a transaction. This is a simple and definitely effective method.
Shopping campaigns are a type of promotion, recommended to all online store and e-commerce businesses, regardless of the industry. We cooperate later than online stores once a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current gruff development of the Internet, it is difficult to be number 1 in Google search results, but with you configure a search campaign, you do not have to worry thus much not quite the long-term and complicated SEO operation, as the effects are visible approaching at once.
Where realize search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks in the region of only the first 2 pages of search results!
Ad types:
- Above the organic search results upon Google
- Below the organic search results on Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks around only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked past a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of campaign addressed to online stores, because they back up promote goods by providing Internet users with specific information. If you have your online store, then thanks to this type of campaign you can make known your products upon the Internet. It will allow you to attain thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched raise a fuss recipients
- Easy campaign handing out in commercial terms Advanced analytics to support and total the setting of ads displayed Increased sales effectiveness
- Easy desire of costs!
3. Performance campaigns
This is a extra type of campaign, used to achieve the goals we chose. They permit advertisers to have effective entrance to everything Google Ads resources under a single campaign. By launching a play-act campaign, we accomplish a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are comprehensible as allowance of this stir up will along with be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Increased value of the conversion rate, as without difficulty as increased value of the basket
- Well-developed statistics helping analyse effectiveness and produce a broader situation strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in interchange places upon the websites. This is a no question popular method of advertising. If your purpose is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases vigilance and builds the company’s image along with users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
Why complete you obsession a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted toss around can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- It is practicable to select specific want groups and objective the ad to specific recipients
- They have a significant impact upon recipients and can drastically deposit sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a broad group of users.
- Very true analytical data enable good optimisation of parameters re costs
How reach Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
- In-Feed video ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an vigorous way to layer the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the addict does not thing here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with suggestion about the visited website
- The addict leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a official Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their evolve by managing their campaigns.
We also retain certificates confirming our skills and experience in the arena of Google Ads!
The conventional effects of the campaign are achieved thanks to the proper configuration of the shake up itself, as with ease as analytics, which we attach to examine the results and to optimise for that reason as to cut the costs of the move around while obtaining greater than before results. We with have experience considering campaigns from our own e-commerce projects, so this is the situation we know agreed well.
Contact us and allow us Begin cooperation!
For people who run a business in Hermanus – we have favourable terms of cooperation.
With us, you will bump your coverage and acquire more customers!
Ask us for details.
