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Google Ads Campaigns in Hermosa Beach - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Hermosa Beach

We offer Google Ads campaigns for consumers from the city of Hermosa Beach. If you try to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for fascinating products or services. Thanks to Google Ads campaigns, you can attain them enormously easily and quickly and thanks to Google Analytics we can analyse our target charity and the effectiveness of a campaign.

Hermosa Beach – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers afterward the meet the expense of in a sudden time and thanks to reasoned tools we can optimize the campaign in view of that that it could bring maximum bolster at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved later the help of various campaigns such as e.g. regular search engine campaigns and much more militant display or even intellectual shopping campaigns.

The advantage of Google Ads ads over the satisfactory method of promotion is its immense configurability and the possibility to precisely check the effects. In the achievement of agreeable forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific charity of recipients are moreover not impressive.

In Google Ads campaigns, we can declare who exactly we desire to try our ads to, or we can even consider at what get older they are to be displayed. For example, we can seek ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time once they have get older to browse the internet. No form of acknowledged promotion offers such possibilities to clarify a intend group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product on your website, where the buy can be finalised.

We are dealing once a constantly growing share of the e-commerce market in consumer shopping and not only. This trend does not seem to bend and while conventional shopping will probably stay when us, online shopping will categorically have a larger share. Currently, we are dealing in the same way as a in fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large organization of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the child support for and we creation such a advocate for your store, your product will work the search list of the customer curious in purchasing a utter product, and after clicking your product goes directly to your amassing where the customer can conclude a transaction. This is a simple and no question effective method.

Shopping campaigns are a type of promotion, recommended to all online collection and e-commerce businesses, regardless of the industry. We cooperate behind online stores bearing in mind a diversified range of products, from groceries to electronic gadgets. It does not concern what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively hope the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current short development of the Internet, it is hard to be number 1 in Google search results, but in the same way as you configure a search campaign, you do not have to worry appropriately much not quite the long-term and complicated SEO operation, as the effects are visible almost at once.

 

 
Where attain search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks something like only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks in this area only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked following a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of move around addressed to online stores, because they encourage promote goods by providing Internet users in the announce of specific information. If you have your online store, then thanks to this type of campaign you can promote your products upon the Internet. It will allow you to achieve thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched whisk recipients
  • Easy campaign direction in announcement terms
    Advanced analytics to confirm and include the air of ads displayed
    Increased sales effectiveness
  • Easy dream of costs!

3. Performance campaigns

This is a supplementary type of campaign, used to reach the goals we chose. They allow advertisers to have effective entrance to whatever Google Ads resources under a single campaign. By launching a statute campaign, we accomplish a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are simple as allocation of this toss around will moreover be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader situation strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternative places upon the websites. This is a categorically popular method of advertising. If your plan is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image in the course of users
 
Why get you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disturb can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is feasible to prefer specific point toward groups and aspiration the ad to specific recipients
  • Very precise analytical data enable good optimisation of parameters vis-а-vis costs
  • They have a significant impact on recipients and can drastically accumulation sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a broad group of users.
 
How reach Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an working way to mass the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the addict does not event here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with opinion about the visited website
  3. The addict leaves the website and browses further websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a certified Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their money up front by managing their campaigns.

We also retain certificates confirming our skills and experience in the dome of Google Ads!

 

 

The normal effects of the campaign are achieved thanks to the proper configuration of the shake up itself, as competently as analytics, which we attach to inspect the results and to optimise appropriately as to edit the costs of the campaign while obtaining bigger results. We plus have experience like campaigns from our own e-commerce projects, so this is the issue we know certainly well.

Contact us and let us Begin cooperation!

 

For people who run a business in Hermosa Beach – we have favourable terms of cooperation.

With us, you will deposit your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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