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Google Ads Campaigns in Hickory Ridge - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Hickory Ridge

We offer Google Ads campaigns for consumers from the city of Hickory Ridge. If you strive for to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for fascinating products or services. Thanks to Google Ads campaigns, you can attain them utterly easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.

Hickory Ridge – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers when the provide in a short time and thanks to logical tools we can optimize the campaign suitably that it could bring maximum support at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved as soon as the back of various campaigns such as e.g. regular search engine campaigns and much more advanced display or even intellectual shopping campaigns.

The advantage of Google Ads ads beyond the good enough method of promotion is its huge configurability and the possibility to precisely check the effects. In the warfare of customary forms such as the press, or the television or press, we have at our disposal a limited set of logical data upon their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific bureau of recipients are furthermore not impressive.

In Google Ads campaigns, we can pronounce who exactly we desire to try our ads to, or we can even find at what era they are to be displayed. For example, we can mean ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time like they have times to browse the internet. No form of customary promotion offers such possibilities to clarify a ambition group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the buy can be finalised.

We are dealing like a constantly growing portion of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to fine-tune and while established shopping will probably stay bearing in mind us, online shopping will entirely have a larger share. Currently, we are dealing taking into account a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large intervention of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we opening such a disquiet for your store, your product will act out the search list of the customer impatient in purchasing a definite product, and after clicking your product goes directly to your accrual where the customer can conclude a transaction. This is a easy and totally effective method.

Shopping campaigns are a type of promotion, recommended to every online growth and e-commerce businesses, regardless of the industry. We cooperate once online stores bearing in mind a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively hope the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current unexpected development of the Internet, it is hard to be number 1 in Google search results, but in the vent of you configure a search campaign, you do not have to worry so much practically the long-term and complicated SEO operation, as the effects are visible almost at once.

 

 
Where pull off search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks around only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks as regards only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked when a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of disconcert addressed to online stores, because they assist promote goods by providing Internet users subsequent to specific information. If you have your online store, then thanks to this type of campaign you can promote your products upon the Internet. It will permit you to achieve thousands of new customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched disturb recipients
  • Easy campaign organization in poster terms
    Advanced analytics to confirm and swell the quality of ads displayed
    Increased sales effectiveness
  • Easy hope of costs!

3. Performance campaigns

This is a additional type of campaign, used to attain the goals we chose. They permit advertisers to have effective entry to whatever Google Ads resources under a single campaign. By launching a put-on campaign, we reach a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are comprehensible as share of this advocate will as a consequence be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader issue strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in rotate places on the websites. This is a entirely popular method of advertising. If your intention is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image accompanied by users
 
Why attain you need a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted mix up can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realistic to select specific set sights on groups and goal the ad to specific recipients
  • Very precise analytical data enable good optimisation of parameters nearly costs
  • They have a significant impact on recipients and can drastically increase sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a broad group of users.
 
How reach Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an vigorous way to accrual the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the addict does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The addict leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a endorsed Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.

We also Keep certificates confirming our skills and experience in the arena of Google Ads!

 

 

The customary effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as competently as analytics, which we attach to examine the results and to optimise therefore as to edit the costs of the campaign while obtaining improved results. We as a consequence have experience like campaigns from our own e-commerce projects, so this is the situation we know unconditionally well.

Contact us and let us start cooperation!

 

For people who run a business in Hickory Ridge – we have favourable terms of cooperation.

With us, you will mass your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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