Google Ads Campaigns in Hickory

We offer Google Ads campaigns for consumers from the city of Hickory. If you aspiration to occupy a high position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for captivating products or services. Thanks to Google Ads campaigns, you can attain them utterly easily and quickly and thanks to Google Analytics we can analyse our target intervention and the effectiveness of a campaign.

Hickory – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers in the declare of the have enough money in a rude time and thanks to investigative tools we can optimize the campaign fittingly that it could bring maximum help at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved like the encourage of various campaigns such as e.g. regular search engine campaigns and much more advocate display or even intellectual shopping campaigns.

The advantage of Google Ads ads greater than the pleasing method of promotion is its immense configurability and the possibility to precisely check the effects. In the war of up to standard forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a conventional campaign and targeting a specific group of recipients are then not impressive.

In Google Ads campaigns, we can consider who exactly we want to object our ads to, or we can even find at what epoch they are to be displayed. For example, we can intend ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time similar to they have grow old to browse the internet. No form of standard promotion offers such possibilities to clarify a seek group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and help directly to the product on your website, where the purchase can be finalised.

We are dealing past a constantly growing allowance of the e-commerce make known in consumer shopping and not only. This trend does not seem to fiddle with and while standard shopping will probably stay considering us, online shopping will categorically have a larger share. Currently, we are dealing in imitation of a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large outfit of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your present and we opening such a stir up for your store, your product will perform the search list of the customer excited in purchasing a truth product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a easy and agreed effective method.

Shopping campaigns are a type of promotion, recommended to all online accrual and e-commerce businesses, regardless of the industry. We cooperate similar to online stores behind a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current terse development of the Internet, it is difficult to be number 1 in Google search results, but taking into consideration you configure a search campaign, you do not have to worry correspondingly much not quite the long-term and complicated SEO operation, as the effects are visible as regards at once.

 

 
Where do search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks around only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks regarding only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked subsequently a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of campaign addressed to online stores, because they urge on promote goods by providing Internet users similar to specific information. If you have your online store, then thanks to this type of campaign you can market your products on the Internet. It will permit you to achieve thousands of other customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched trouble recipients
  • Easy campaign government in classified ad terms
    Advanced analytics to insist and complement the vibes of ads displayed
    Increased sales effectiveness
  • Easy determination of costs!

3. Performance campaigns

This is a further type of campaign, used to achieve the goals we chose. They permit advertisers to have effective entry to anything Google Ads resources under a single campaign. By launching a put on an act campaign, we reach a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are to hand as allocation of this rouse will then be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and fabricate a broader matter strategy
  • Increased value of the conversion rate, as skillfully as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in substitute places on the websites. This is a agreed popular method of advertising. If your wish is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accrual in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image accompanied by users
 
Why get you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted raise a fuss can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is feasible to pick specific mean groups and purpose the ad to specific recipients
  • Very true analytical data enable great optimisation of parameters concerning costs
  • They have a significant impact on recipients and can drastically bump sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a broad group of users.
 
How accomplish Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an operating way to enlargement the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the addict does not issue here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with recommendation about the visited website
  3. The addict leaves the website and browses additional websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a recognized Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their press forward by managing their campaigns.

We also preserve certificates confirming our skills and experience in the auditorium of Google Ads!

 

 

The received effects of the campaign are achieved thanks to the proper configuration of the work up itself, as with ease as analytics, which we attach to inspect the results and to optimise hence as to reduce the costs of the stir while obtaining augmented results. We then have experience subsequent to campaigns from our own e-commerce projects, so this is the situation we know no question well.

Contact us and let us Begin cooperation!

 

For people who run a business in Hickory – we have favourable terms of cooperation.

With us, you will addition your coverage and acquire more customers!

Ask us for details.