Google Ads Campaigns in Highland
We offer Google Ads campaigns for consumers from the city of Highland. If you plan to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to look for interesting products or services. Thanks to Google Ads campaigns, you can achieve them agreed easily and quickly and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.
Highland – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers taking into consideration the pay for in a curt time and thanks to analytical tools we can optimize the campaign fittingly that it could bring maximum support at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved like the incite of various campaigns such as e.g. regular search engine campaigns and much more militant display or even smart shopping campaigns.
The advantage of Google Ads ads higher than the all right method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the war of gratifying forms such as the press, or the television or press, we have at our disposal a limited set of methodical data upon their effectiveness. The possibilities of configuring such a received campaign and targeting a specific organization of recipients are along with not impressive.
In Google Ads campaigns, we can adjudicate who exactly we want to point toward our ads to, or we can even pronounce at what mature they are to be displayed. For example, we can point ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time subsequently they have become old to browse the internet. No form of acknowledged promotion offers such possibilities to define a goal group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product on your website, where the purchase can be finalised.
We are dealing bearing in mind a constantly growing portion of the e-commerce push in consumer shopping and not only. This trend does not seem to change and while customary shopping will probably stay subsequently us, online shopping will entirely have a larger share. Currently, we are dealing considering a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large charity of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come taking place with the child maintenance for and we creation such a excite for your store, your product will doing the search list of the customer keen in purchasing a perfect product, and after clicking your product goes directly to your increase where the customer can conclude a transaction. This is a simple and extremely effective method.
Shopping campaigns are a type of promotion, recommended to all online deposit and e-commerce businesses, regardless of the industry. We cooperate in the same way as online stores following a diversified range of products, from groceries to electronic gadgets. It does not matter what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current immediate development of the Internet, it is difficult to be number 1 in Google search results, but next you configure a search campaign, you do not have to worry for that reason much not quite the long-term and complicated SEO operation, as the effects are visible re at once.
Where attain search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks roughly only the first 2 pages of search results!
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks re only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked following a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of disturb addressed to online stores, because they incite promote goods by providing Internet users behind specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products upon the Internet. It will allow you to achieve thousands of additional customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched whisk recipients
- Easy campaign direction in personal ad terms
Advanced analytics to state and put in the quality of ads displayed
Increased sales effectiveness
- Easy drive of costs!
3. Performance campaigns
This is a other type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective entry to all Google Ads resources under a single campaign. By launching a action campaign, we accomplish a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easily reached as part of this campaign will then be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and produce a broader concern strategy
- Increased value of the conversion rate, as well as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in interchange places on the websites. This is a agreed popular method of advertising. If your seek is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will deposit significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic mass in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases preparedness and builds the company’s image along with users
Why complete you obsession a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disquiet can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is practicable to choose specific plan groups and goal the ad to specific recipients
- Very truthful analytical data enable good optimisation of parameters nearly costs
- They have a significant impact upon recipients and can drastically growth sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a broad group of users.
How reach Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display on the websites of Google video partners.
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an lively way to addition the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not concern here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with assistance about the visited website
- The addict leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
We are a endorsed Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their move ahead by managing their campaigns.
We also maintain certificates confirming our skills and experience in the auditorium of Google Ads!
The traditional effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as competently as analytics, which we attach to examine the results and to optimise therefore as to reduce the costs of the excite while obtaining enlarged results. We as a consequence have experience past campaigns from our own e-commerce projects, so this is the business we know very well.
Contact us and allow us start cooperation!
For people who run a business in Highland – we have favourable terms of cooperation.
With us, you will lump your coverage and Get more customers!
Ask us for details.