Google Ads Campaigns in Horizon West
We offer Google Ads campaigns for consumers from the city of Horizon West. If you aspiration to occupy a tall position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to see for charming products or services. Thanks to Google Ads campaigns, you can attain them entirely easily and quickly and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.
Horizon West – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers considering the come up with the child support for in a sudden time and thanks to questioning tools we can optimize the campaign so that it could bring maximum help at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved as soon as the put occurring to of various campaigns such as e.g. regular search engine campaigns and much more unbiased display or even smart shopping campaigns.
The advantage of Google Ads ads beyond the up to standard method of promotion is its immense configurability and the possibility to precisely check the effects. In the dogfight of up to standard forms such as the press, or the television or press, we have at our disposal a limited set of diagnostic data on their effectiveness. The possibilities of configuring such a received campaign and targeting a specific bureau of recipients are plus not impressive.
In Google Ads campaigns, we can consider who exactly we want to take aim our ads to, or we can even decide at what times they are to be displayed. For example, we can set sights on ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time in imitation of they have time to browse the internet. No form of usual promotion offers such possibilities to define a intention group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and pro directly to the product on your website, where the buy can be finalised.
We are dealing past a constantly growing portion of the e-commerce make known in consumer shopping and not only. This trend does not seem to modify and while normal shopping will probably stay past us, online shopping will certainly have a larger share. Currently, we are dealing once a truly large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large charity of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we initiation such a excite for your store, your product will accomplish the search list of the customer interested in purchasing a conclusive product, and after clicking your product goes directly to your increase where the customer can conclude a transaction. This is a simple and utterly effective method.
Shopping campaigns are a type of promotion, recommended to every online amassing and e-commerce businesses, regardless of the industry. We cooperate past online stores next a diversified range of products, from groceries to electronic gadgets. It does not situation what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rude development of the Internet, it is difficult to be number 1 in Google search results, but gone you configure a search campaign, you do not have to worry therefore much just about the long-term and complicated SEO operation, as the effects are visible in the region of at once.
Where do search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks with suggestion to only the first 2 pages of search results!
Ad types:
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks going on for only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked past a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of stir addressed to online stores, because they back promote goods by providing Internet users later than specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products upon the Internet. It will permit you to attain thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched excite recipients
- Easy campaign giving out in want ad terms
Advanced analytics to insist and affix the atmosphere of ads displayed
Increased sales effectiveness - Easy desire of costs!
3. Performance campaigns
This is a new type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective admission to everything Google Ads resources under a single campaign. By launching a affect campaign, we accomplish a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are reachable as portion of this move around will next be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and produce a broader thing strategy
- Increased value of the conversion rate, as competently as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in oscillate places on the websites. This is a unconditionally popular method of advertising. If your mean is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases vigilance and builds the company’s image in the middle of users
Why get you craving a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted protest can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video accomplice apps and videos.
Why it is worth creating Video Campaigns?
- It is realizable to choose specific intention groups and try the ad to specific recipients
- Very perfect analytical data enable great optimisation of parameters just about costs
- They have a significant impact on recipients and can drastically addition sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a broad group of users.
How accomplish Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising notice to those Internet users who have already visited our website. It is an on the go way to layer the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the addict does not business here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The addict leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to different advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a official Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their encroachment by managing their campaigns.
We also maintain certificates confirming our skills and experience in the ring of Google Ads!
The acknowledged effects of the campaign are achieved thanks to the proper configuration of the campaign itself, as capably as analytics, which we attach to inspect the results and to optimise hence as to shorten the costs of the disturb while obtaining improved results. We after that have experience considering campaigns from our own e-commerce projects, so this is the thing we know utterly well.
Contact us and let us start cooperation!
For people who run a business in Horizon West – we have favourable terms of cooperation.
With us, you will addition your coverage and Get more customers!
Ask us for details.
