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Google Ads Campaigns in Hough - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Hough

We offer Google Ads campaigns for consumers from the city of Hough. If you object to occupy a tall position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for fascinating products or services. Thanks to Google Ads campaigns, you can attain them unconditionally easily and quickly and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.

Hough – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers later than the pay for in a rude time and thanks to methodical tools we can optimize the campaign as a result that it could bring maximum facilitate at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved taking into consideration the back up of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even smart shopping campaigns.

The advantage of Google Ads ads more than the adequate method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the engagement of satisfactory forms such as the press, or the television or press, we have at our disposal a limited set of methodical data upon their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific society of recipients are as well as not impressive.

In Google Ads campaigns, we can deem who exactly we desire to aspire our ads to, or we can even deem at what become old they are to be displayed. For example, we can plan ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time taking into consideration they have grow old to browse the internet. No form of acknowledged promotion offers such possibilities to define a want group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product on your website, where the purchase can be finalised.

We are dealing in the broadcast of a constantly growing ration of the e-commerce shout out in consumer shopping and not only. This trend does not seem to tweak and while usual shopping will probably stay with us, online shopping will unconditionally have a larger share. Currently, we are dealing in the heavens of a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large group of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we introduction such a whisk for your store, your product will pretense the search list of the customer eager in purchasing a total product, and after clicking your product goes directly to your gathering where the customer can conclude a transaction. This is a simple and unquestionably effective method.

Shopping campaigns are a type of promotion, recommended to every online accretion and e-commerce businesses, regardless of the industry. We cooperate once online stores with a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rude development of the Internet, it is difficult to be number 1 in Google search results, but later than you configure a search campaign, you do not have to worry as a result much just about the long-term and complicated SEO operation, as the effects are visible concerning at once.

 

 
Where do search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks all but only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks nearly only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked subsequently a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of whisk addressed to online stores, because they incite promote goods by providing Internet users next specific information. If you have your online store, then thanks to this type of campaign you can make public your products upon the Internet. It will permit you to achieve thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched stir up recipients
  • Easy campaign giving out in want ad terms
    Advanced analytics to state and include the feel of ads displayed
    Increased sales effectiveness
  • Easy drive of costs!

3. Performance campaigns

This is a extra type of campaign, used to reach the goals we chose. They allow advertisers to have effective entry to everything Google Ads resources under a single campaign. By launching a statute campaign, we achieve a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are understandable as ration of this stir will next be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader matter strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in swap places on the websites. This is a very popular method of advertising. If your point toward is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic enlargement in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image in the midst of users
 
Why realize you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted raise a fuss can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realizable to pick specific set sights on groups and ambition the ad to specific recipients
  • Very exact analytical data enable great optimisation of parameters on costs
  • They have a significant impact upon recipients and can drastically buildup sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a broad group of users.
 
How realize Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an on the go way to accumulation the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising statement and the location of the website that has been visited by the addict does not concern here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with counsel about the visited website
  3. The user leaves the website and browses additional websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a attributed Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.

We also retain certificates confirming our skills and experience in the ring of Google Ads!

 

 

The usual effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as skillfully as analytics, which we attach to examine the results and to optimise hence as to condense the costs of the stir up while obtaining greater than before results. We as a consequence have experience in the make public of campaigns from our own e-commerce projects, so this is the situation we know no question well.

Contact us and allow us start cooperation!

 

For people who run a business in Hough – we have favourable terms of cooperation.

With us, you will bump your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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