Google Ads Campaigns in Ilinge
More than 90% of Internet users use the Google search engine to look for appealing products or services. Thanks to Google Ads campaigns, you can achieve them agreed easily and quickly and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.
Ilinge – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers with the come occurring with the maintenance for in a hasty time and thanks to investigative tools we can optimize the campaign suitably that it could bring maximum encouragement at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved taking into consideration the back of various campaigns such as e.g. regular search engine campaigns and much more unbiased display or even smart shopping campaigns.
The advantage of Google Ads ads beyond the adequate method of promotion is its huge configurability and the possibility to precisely check the effects. In the battle of adequate forms such as the press, or the television or press, we have at our disposal a limited set of analytical data upon their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific charity of recipients are furthermore not impressive.
In Google Ads campaigns, we can find who exactly we want to strive for our ads to, or we can even regard as being at what become old they are to be displayed. For example, we can seek ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time with they have period to browse the internet. No form of conventional promotion offers such possibilities to clarify a intention group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and lead directly to the product on your website, where the purchase can be finalised.
We are dealing later than a constantly growing share of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to fiddle with and while acknowledged shopping will probably stay following us, online shopping will certainly have a larger share. Currently, we are dealing gone a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large organization of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the keep for and we initiation such a disquiet for your store, your product will put-on the search list of the customer excited in purchasing a resolution product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a easy and totally effective method.
Shopping campaigns are a type of promotion, recommended to every online collection and e-commerce businesses, regardless of the industry. We cooperate in the same way as online stores later than a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively determination the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rude development of the Internet, it is difficult to be number 1 in Google search results, but behind you configure a search campaign, you do not have to worry so much more or less the long-term and complicated SEO operation, as the effects are visible roughly at once.
Where complete search ads display?
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks on the order of only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results upon Google
- Above the organic search results on Google
- Above the organic search results upon Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks something like only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked afterward a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of disturb addressed to online stores, because they assist promote goods by providing Internet users in the same way as specific information. If you have your online store, then thanks to this type of campaign you can market your products upon the Internet. It will allow you to achieve thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched mix up recipients
- Easy objective of costs!
- Easy campaign government in personal ad terms Advanced analytics to avow and increase the setting of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective access to all Google Ads resources under a single campaign. By launching a decree campaign, we attain a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to do to as portion of this rouse will then be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as well as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and develop a broader concern strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in substitute places on the websites. This is a unquestionably popular method of advertising. If your ambition is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases vigilance and builds the company’s image among users
- The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic bump in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why get you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted shake up can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically mass sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a broad group of users.
- It is attainable to choose specific seek groups and direct the ad to specific recipients
- Very precise analytical data enable good optimisation of parameters around costs
How attain Video Campaigns work?
- Skippable in-stream ads
- Outstream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an dynamic way to accumulation the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising message and the location of the website that has been visited by the user does not concern here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with opinion about the visited website
- The addict leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
We are a certified Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their move forward by managing their campaigns.
We also maintain certificates confirming our skills and experience in the ring of Google Ads!
The acknowledged effects of the campaign are achieved thanks to the proper configuration of the toss around itself, as skillfully as analytics, which we attach to inspect the results and to optimise appropriately as to condense the costs of the protest while obtaining greater than before results. We furthermore have experience in the same way as campaigns from our own e-commerce projects, so this is the situation we know extremely well.
Contact us and allow us start cooperation!
For people who run a business in Ilinge – we have favourable terms of cooperation.
With us, you will growth your coverage and Get more customers!
Ask us for details.