Google Ads Campaigns in Ithaca
We offer Google Ads campaigns for consumers from the city of Ithaca. If you seek to occupy a tall position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to look for appealing products or services. Thanks to Google Ads campaigns, you can achieve them categorically easily and quickly and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.
Ithaca – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers afterward the manage to pay for in a short time and thanks to critical tools we can optimize the campaign as a result that it could bring maximum utility at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved when the back up of various campaigns such as e.g. regular search engine campaigns and much more forward looking display or even intellectual shopping campaigns.
The advantage of Google Ads ads higher than the welcome method of promotion is its immense configurability and the possibility to precisely check the effects. In the feat of up to standard forms such as the press, or the television or press, we have at our disposal a limited set of analytical data on their effectiveness. The possibilities of configuring such a usual campaign and targeting a specific activity of recipients are afterward not impressive.
In Google Ads campaigns, we can declare who exactly we desire to try our ads to, or we can even believe to be at what times they are to be displayed. For example, we can mean ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time subsequently they have become old to browse the internet. No form of received promotion offers such possibilities to clarify a purpose group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the purchase can be finalised.
We are dealing following a constantly growing portion of the e-commerce make known in consumer shopping and not only. This trend does not seem to alter and while customary shopping will probably stay considering us, online shopping will totally have a larger share. Currently, we are dealing in imitation of a in purpose of fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large intervention of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we start such a trouble for your store, your product will discharge duty the search list of the customer interested in purchasing a firm product, and after clicking your product goes directly to your deposit where the customer can conclude a transaction. This is a simple and completely effective method.
Shopping campaigns are a type of promotion, recommended to all online accrual and e-commerce businesses, regardless of the industry. We cooperate next online stores later than a diversified range of products, from groceries to electronic gadgets. It does not event what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively purpose the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current sharp development of the Internet, it is difficult to be number 1 in Google search results, but taking into consideration you configure a search campaign, you do not have to worry hence much just about the long-term and complicated SEO operation, as the effects are visible on at once.
Where attain search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks in version to only the first 2 pages of search results!
Ad types:
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks all but only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked following a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of trouble addressed to online stores, because they back up promote goods by providing Internet users when specific information. If you have your online store, then thanks to this type of campaign you can make public your products upon the Internet. It will permit you to attain thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched campaign recipients
- Easy campaign management in trailer terms
Advanced analytics to support and total the vibes of ads displayed
Increased sales effectiveness - Easy purpose of costs!
3. Performance campaigns
This is a new type of campaign, used to reach the goals we chose. They allow advertisers to have effective permission to whatever Google Ads resources under a single campaign. By launching a produce an effect campaign, we reach a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easily reached as allocation of this disturb will along with be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and fabricate a broader concern strategy
- Increased value of the conversion rate, as without difficulty as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in every second places upon the websites. This is a totally popular method of advertising. If your endeavor is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will deposit significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases vigilance and builds the company’s image in the course of users
Why get you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted trouble can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is viable to choose specific strive for groups and want the ad to specific recipients
- Very truthful analytical data enable great optimisation of parameters roughly speaking costs
- They have a significant impact upon recipients and can drastically lump sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a wide group of users.
How do Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an enthusiastic way to enlargement the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising message and the location of the website that has been visited by the user does not event here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The user leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to unusual advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a credited Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their improvement by managing their campaigns.
We also support certificates confirming our skills and experience in the auditorium of Google Ads!
The usual effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as skillfully as analytics, which we attach to examine the results and to optimise fittingly as to condense the costs of the advocate while obtaining greater than before results. We next have experience taking into account campaigns from our own e-commerce projects, so this is the matter we know unquestionably well.
Contact us and let us start cooperation!
For people who run a business in Ithaca – we have favourable terms of cooperation.
With us, you will growth your coverage and acquire more customers!
Ask us for details.
